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LifeLabs and the science of a cooler swing
A materials science company chose golf—not Everest—to prove its cooling fabric works where people actually play. The strategy reveals how innovation reaches mass markets
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IN THE SPOTLIGHT
Converse to cuts jobs, Bloomberg reports
The footwear brand struggles with product innovation as competition from On and Hoka intensifies.
Adidas Chinese New Year film celebrates football family spirit
Young players choose training over festive celebrations in Adidas’s CNY film honoring China’s football development.
Nike probed in the US for bias against white employees
Federal regulators claim diversity programs discriminated against white employees, challenging past corporate DEI practices.
Sports Emotion hires Adidas veteran to handle its own-brands
Spanish retailer creates new senior role to expand private label portfolio and boost profitability
Frasers Group opens first Nordic flagship store
British retail giant deploys Sports Direct alongside XXL to control Nordic sporting goods through complementary urban and destination retail positioning.
Hervis sold to Snipes founder consortium
One of Central Europe’s leading sports retailers changes hands as Snipes founder Sven Voth and Factory Berlin’s Udo Schloemer acquire chain from Spar.
Converse to cuts jobs, Bloomberg reports
The footwear brand struggles with product innovation as competition from On and Hoka intensifies.
Apollo buys into Canadian fitness firm The GoodLife
The private equity giant values the 400-location fitness chain at €1.2bn in its latest sports investment move.
Asics chases India’s running boom
The Japanese brand plans 35 percent annual growth as India’s affluent runners drive premium footwear demand, according to Bloomberg.
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Under Armour still faces challenges in its turnaround
Management is focusing on stabilization, and analysts remain cautious over the recovery timeline.
Q3 FY2026: Canada Goose trades profits for growth
The Toronto-based luxury outerwear brand posted 14% revenue growth but saw operating margins fall to 29% as heavy marketing spending and retail expansion outpaced sales gains.
Peloton’s new AI lineup disappoints
Connected fitness company misses revenue targets despite launching premium AI-powered equipment, raising questions about growth strategy effectiveness.
Sustainability alliance Cascale appoints new CEO
The sustainability alliance taps a leader with global supply chain and nonprofit transformation experience to drive collective climate action.
Canada Goose names Patrick Bourke North America president
The outerwear brand promotes 10-year veteran to lead regional growth strategy and retail execution across the US and Canada.
WFSGI names first global advocacy chief
The global sporting goods federation creates a dedicated advocacy role to strengthen the industry’s voice with policymakers worldwide.
LifeLabs and the science of a cooler swing
A materials science company chose golf—not Everest—to prove its cooling fabric works where people actually play. The strategy reveals how innovation reaches mass markets
Oakley Meta makes Super Bowl debut with AI eyewear
Oakley Meta’s first Super Bowl commercial features Spike Lee, Marshawn Lynch and Olympians across multiple sports disciplines using AI-powered athletic eyewear.
Visa Study: AI reshapes winter sports participation
AI is reshaping how Americans engage with winter sports, with 44% planning snowboarding bookings inspired by the Olympics, Visa study shows.
Sustainability alliance Cascale appoints new CEO
The sustainability alliance taps a leader with global supply chain and nonprofit transformation experience to drive collective climate action.
LifeLabs and the science of a cooler swing
A materials science company chose golf—not Everest—to prove its cooling fabric works where people actually play. The strategy reveals how innovation reaches mass markets
IOC honors climate leaders at Milano Cortina
Athletes, NOCs and IFs recognized for measurable climate action ahead of Milano Cortina 2026 Winter Games
Salomon’s new campaign: innovation as future engine
The French brand uses its premium Olympic partnership to reconnect with winter sports heritage while maintaining its fashion-forward momentum.
Asics chases India’s running boom
The Japanese brand plans 35 percent annual growth as India’s affluent runners drive premium footwear demand, according to Bloomberg.
Skechers returns to Super Bowl stage
The brand nobody took seriously just outspent Nike at football’s biggest commercial showcase.
adidas x CLOT Chinese New Year collection
Canadian-Hong Kong designer Edison Chen’s CLOT label partners with adidas on Year of the Horse collection.
Adidas Chinese New Year film celebrates football family spirit
Young players choose training over festive celebrations in Adidas’s CNY film honoring China’s football development.
Xtep refinances HK$500m debt via new bond
Chinese sportswear group extends debt maturity by three years through concurrent repurchase and issuance, securing lower funding costs.
US ready to cut India tariffs to 18% from 50%
Agreement reduces tariffs dramatically but lacks detail on implementation. Sporting goods manufacturers face new sourcing calculus.
Study: US consumers bear most Trump tariff costs
Kiel Institute research shows foreign exporters absorbed only 4% of 2025 US tariff burden, with American importers and consumers paying the rest.
EU may freeze US trade deal over Trump threat
European Parliament’s largest political group says approval of zero-tariff deal impossible after US president announces levies on eight countries.
China exports surge despite US crash
China recorded $1.18 trillion (€1.01tn) trade surplus in 2025 as exports to ASEAN and EU jumped while US shipments crashed 30 percent in December.
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