Women’s sport already reaches 41 percent of French women, and 35 percent want more of it. A study by Alice Milliat Foundation and Kantar, covering France, argues that the offer, not the appetite, keeps that interest from becoming habit.
Two newly created roles go to Nike and adidas veterans while searches for brand, communications and technology heads stay open
Christian Toetzke and Moritz Fürste have taken board seats and an ownership stake in Xenom, the self-styled ‘Decathlon of Fitness’, as shared investor Wndrco tightens its grip across both properties.
Snowboarding gained riders while alpine skiing stayed flat, according to a new U.S. study by snowsports trade body SIA.
Its first statement tracks a full year of on-site solar, more electric cars and a 2030 goal that counts offsets.
Hyrox has struck a partnership with gym software giant ABC Fitness to embed its official Hyrox365 programming directly into gym-branded apps, removing the need for a separate Hyrox download and giving affiliated operators a new tool to differentiate their offer.
Christian Toetzke and Moritz Fürste have taken board seats and an ownership stake in Xenom, the self-styled ‘Decathlon of Fitness’, as shared investor Wndrco tightens its grip across both properties.
Women’s sport already reaches 41 percent of French women, and 35 percent want more of it. A study by Alice Milliat Foundation and Kantar, covering France, argues that the offer, not the appetite, keeps that interest from becoming habit.
The group behind Speedo and Berghaus links product journey data to supplier compliance, and supplier rollout is under way.
Two newly created roles go to Nike and adidas veterans while searches for brand, communications and technology heads stay open
Li-Ning’s global profile is rising, yet 1.2 percent of first-half revenue came from outside its home market. Where next?
The Chinese group says it will share retail and operations experience while PUMA keeps its governance and brand autonomy.
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LTP Group has opened a dedicated development space in Ho Chi Minh City that compresses performance apparel sampling from months to fourteen days.
SATISFY’s first Paris store has no product descriptions, items on slabs on the floor, and a custom scent modeled on a luxury fashion store.
The brand’s first super shoe weighs 5.9 oz in a men’s size 9 and is built for 5K to marathon distances.
Nike says the entry model grew from runner feedback in China and that it tested the price with North American runners.
One marathon cut its no-show rate from 35 percent to 7 percent after Finishers took over bib resale.
Both racquets launched globally Oct. 1: they draw on 2001, upgraded for both the nostalgic and the new players.
The American-owned brand says foam reached market only once the material could deliver feel as well as power.
The Spanish sportswear brand is now the federation’s official shoe. Neither party has disclosed how long the deal runs.
An eight-year deal puts Infront in charge of selling sponsorship across table tennis’ top events through 2034.
Nike’s DFB kit deal, worth over €100m a year through 2034, also ends Marc O’Polo’s off-field clothing role from 2027.
Two senior Apollo Sports Capital executives have publicly declared the firm’s interest in the NFL, although the league’s list of approved private-equity firms has ever only shrunk.
SYZMIK will manufacture the soft-shell headgear; Under Armour handles global distribution to consumers and wholesale accounts.
PUMA and designer Dhruv Kapoor turn the kit of IPL champion Royal Challengers Bengaluru into runway jackets.
Hyrox has struck a partnership with gym software giant ABC Fitness to embed its official Hyrox365 programming directly into gym-branded apps, removing the need for a separate Hyrox download and giving affiliated operators a new tool to differentiate their offer.
Christian Toetzke and Moritz Fürste have taken board seats and an ownership stake in Xenom, the self-styled ‘Decathlon of Fitness’, as shared investor Wndrco tightens its grip across both properties.
About 300 facilities have registered to host qualifiers for the treadmill championship, which ends in Cesena in March 2027.
Oura pulled its Nasdaq listing eight days after launch, with 10-year yields at their highest since 2007.
Its first statement tracks a full year of on-site solar, more electric cars and a 2030 goal that counts offsets.
The group behind Speedo and Berghaus links product journey data to supplier compliance, and supplier rollout is under way.
A Brussels tournament mixed Commission staff, brand teams and Younited players, and closed a drive of 1,000+ donated items.
The plant-based brand it bought in 2024 now sells through Under Armour’s main storefront.