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Lotto’s quiet comeback reaches the World Cup stage
The Italian sports brand has been rebuilding steadily toward a global relaunch – and now it has a World Cup campaign to show for it.
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Under Armour tests its gear on robots
The apparel brand is applying its materials science to humanoid robots in industrial environments – a category with no incumbent
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Golf: The 2026 State of Play
The 9-hole round, screen golf and digital apps are rewriting the rulebook on who plays golf and how.
Mike Ashley admits role in Cowgill’s JD Sports exit
Frasers Group founder confirms associates filmed the 2021 footage that triggered a CMA probe and nearly £5 million in fines against JD Sports and Footasylum.
Under Armour tests its gear on robots
The apparel brand is applying its materials science to humanoid robots in industrial environments – a category with no incumbent
ASICS ex-chairman Oyama WFSGI Honorary President
Former ASICS chairman follows founder Kihachiro Onitsuka as the second Japanese national to hold the WFSGI honorary title.
Ortovox retains Fair Wear Leader status sixth year
An 11-point score jump and a structural shift: social compliance now sits inside procurement, not alongside it.
Sports M&A gets a generalist backer
William Blair, whose investment banking arm closed 200 deals last year, is acquiring Inner Circle Sports to enter the sports M&A market.
Nike may pocket the tariff refund. Consumers want it back.
Footwear giant raised prices by up to $10 to offset $1bn in import costs. Now the tariffs are gone — and so is its commitment to refund shoppers.
Sympatex rescued, but the hard question remains
The brand survives, but whether Pidigi can fund the R&D needed to keep Sympatex competitive against Gore-Tex is the deal’s central open question.
How ICIW is building Europe one gym deal at a time
A Belgium studio deal in March, a 50-location Dutch exclusivity now: ICIW’s market entry model is becoming legible.
adidas and Lululemon on stores and loyalty
Executives from both brands spoke at the World Retail Congress in Berlin on April 27, arguing that physical stores and community ties drive consumer retention.
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Mike Ashley admits role in Cowgill’s JD Sports exit
Frasers Group founder confirms associates filmed the 2021 footage that triggered a CMA probe and nearly £5 million in fines against JD Sports and Footasylum.
Sports M&A gets a generalist backer
William Blair, whose investment banking arm closed 200 deals last year, is acquiring Inner Circle Sports to enter the sports M&A market.
Sympatex rescued, but the hard question remains
The brand survives, but whether Pidigi can fund the R&D needed to keep Sympatex competitive against Gore-Tex is the deal’s central open question.
Kontoor sells Lee brand to focus on Wrangler, Helly Hansen
The US apparel group beats Q1 estimates and raises its full-year earnings outlook as it moves to shed its Lee denim brand.
Nike may pocket the tariff refund. Consumers want it back.
Footwear giant raised prices by up to $10 to offset $1bn in import costs. Now the tariffs are gone — and so is its commitment to refund shoppers.
How ICIW is building Europe one gym deal at a time
A Belgium studio deal in March, a 50-location Dutch exclusivity now: ICIW’s market entry model is becoming legible.
adidas and Lululemon on stores and loyalty
Executives from both brands spoke at the World Retail Congress in Berlin on April 27, arguing that physical stores and community ties drive consumer retention.
GORE-TEX® Brand looks ahead after 50 years of innovation
What started as a material innovation has evolved into one of the recognized ingredient brands in the sporting goods industry.
Lotto’s quiet comeback reaches the World Cup stage
The Italian sports brand has been rebuilding steadily toward a global relaunch – and now it has a World Cup campaign to show for it.
Adidas takes football back to ’90s New York
Adidas’ World Cup film supports a tournament the brand projects at around €250 million in product revenue.
Skechers signs league-wide WNBA deal
The footwear brand extends its women’s basketball presence in the US from individual player signings to a multiyear league-wide deal.
Football fashion heats up ahead of World Cup 2026
From adidas x Miaou to Nike’s 7-label Cryo Shot programme, the 2026 World Cup is driving a major off-pitch fashion moment.
Golf: The 2026 State of Play
The 9-hole round, screen golf and digital apps are rewriting the rulebook on who plays golf and how.
Activewear sells confidence. The data disagrees.
A peer-reviewed study finds no link between activewear engagement and female body confidence, contradicting a core industry marketing claim.
Athletic footwear loses ground in US survey
A new US survey finds athletic spend down 5 percent and athleisure down 8 percent, as durability overtakes performance tech as the key purchase driver.
Beyond the logo: what brands gain from mass participation sports
A 7.8% surge in event participation is reshaping where sporting goods brands can build durable equity – if they look past the finish-line banner.
Mike Ashley admits role in Cowgill’s JD Sports exit
Frasers Group founder confirms associates filmed the 2021 footage that triggered a CMA probe and nearly £5 million in fines against JD Sports and Footasylum.
ASICS ex-chairman Oyama WFSGI Honorary President
Former ASICS chairman follows founder Kihachiro Onitsuka as the second Japanese national to hold the WFSGI honorary title.
Salomon’s talent strategy looks beyond outdoor
Moncler, JD Sports, Adidas: Salomon’s three new executives map a brand that no longer recruits like an outdoor company.
KMD Brands appoints new Chairman in governance reset
Philip Bowman takes the helm at KMD Brands as the outdoor group accelerates its Next Level turnaround.
Ortovox retains Fair Wear Leader status sixth year
An 11-point score jump and a structural shift: social compliance now sits inside procurement, not alongside it.
Sympatex rescued, but the hard question remains
The brand survives, but whether Pidigi can fund the R&D needed to keep Sympatex competitive against Gore-Tex is the deal’s central open question.
Technogym scores 100/100 on ESG transparency
Fitness equipment maker joins Dow Jones Best-in-Class Europe Index with near-perfect scores on health, energy and reporting.
YKK joins ZDHC as signatory supplier in May 2026
YKK’s ZDHC membership brings chemical transparency to a supply chain tier brands rarely reach
Under Armour tests its gear on robots
The apparel brand is applying its materials science to humanoid robots in industrial environments – a category with no incumbent
adidas and Lululemon on stores and loyalty
Executives from both brands spoke at the World Retail Congress in Berlin on April 27, arguing that physical stores and community ties drive consumer retention.
The retail edge data can't buy; a CEO's view
Benelux retailer PassaSports makes the case that understanding behavior – not collecting more data – is the real competitive edge in sports retail.
Oura lands its third major US sports body in six months
The USTA’s first wearable deal covers US Open players, grassroots programs and the federation’s 2027 Player Performance Center.
Spain to tighten borders to low-value foreign e-commerce
New measures target platforms like Shein and Temu, aligning with EU policy whilst introducing additional scrutiny.
Adidas probes partner data breach
Criminals claim 815,000 rows of data stolen from an Adidas extranet via a martial arts products licensee.
Nike probed in the US for bias against white employees
Federal regulators claim diversity programs discriminated against white employees, challenging past corporate DEI practices.
Nike pays Thai workers after five years
After nearly five years of advocacy, Nike agrees to compensate 3,300 Thai factory workers who were allegedly coerced into unpaid leave during the pandemic.
Nike may pocket the tariff refund. Consumers want it back.
Footwear giant raised prices by up to $10 to offset $1bn in import costs. Now the tariffs are gone — and so is its commitment to refund shoppers.
Xtep plants six flags in Malaysia
Six stores, a localized shoe launch and a 10KM race with 10,000 applicants for 1,500 slots: Xtep is betting Malaysia’s running boom is real.
Kylian Mbappé: footballer, investor
From a French health insurtech to a sailing team and a Ligue 2 club, the Real Madrid forward is operating as a full-fledged investor.
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