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New Balance bets on Made in USA in a tariff-torn era
The Boston brand’s latest domestic drop arrives as tariffs reshape sourcing debates across the US footwear industry.
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IKEA pilots store-in-store retail with Decathlon in the UK
The furniture giant is renting floor space to outside brands, starting with a Decathlon unit in London – a first for its blue-box stores.
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The new Olympic deal empowering athlete storytelling
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Women redefine performance beyond function in active lifestyle industry
The definition of performance is shifting from isolated technical data to a holistic ecosystem. Influenced by a strong female perspective in design and strategy, the industry is moving toward a balance of high-functionality, circularity, and sensory comfort. From the “skin-first” innovations in bodywear to the systemic challenges of textile-to-textile recycling, discover how PERFORMANCE DAYS is redefining what it means for a material to be truly “future-proof.”
Deporvillage delivers stable post-Covid growth
JD Sports-owned online retailer posts double-digit growth and improved margins as European expansion continues.
New Balance hits $9.2bn on fifth straight year of gains
The Boston-based brand outgrew the global footwear market again – and now has $10bn squarely in its sights for 2026.
Moncler Group 2025: modest growth, strong Q4
A demanding comparable base and subdued European tourism could not prevent a fourth-quarter acceleration across both brands, underscoring the resilience of a two-brand model navigating volatile luxury demand.
IKEA pilots store-in-store retail with Decathlon in the UK
The furniture giant is renting floor space to outside brands, starting with a Decathlon unit in London – a first for its blue-box stores.
Spain to tighten borders to low-value foreign e-commerce
New measures target platforms like Shein and Temu, aligning with EU policy whilst introducing additional scrutiny.
Intersport France names new comms chief
Ex-Go Sport Brand Director joins a retailer that absorbed its former employer and now targets €5.5bn revenue by 2030
Payntr Golf joins the 8AM Golf family of brands
The golf media and equipment company backs Portland-based footwear brand worn by Jason Day and other PGA Tour players.
Decathlon helps raise €40m for manufacturing-focused fund
The sporting goods giant’s investment arm joins forces with US materials firm Teknor Apex to back factory-floor data startups.
JD Sports pursues share buybacks
The British sports retailer commits to returning cash to shareholders through a two-tranche repurchase scheme.
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JD Sports brings 10,000 young people to career event
The sports retailer’s JD UP program, launched in 2020, has now reached tens of thousands of young people across the UK, Spain — and is heading to the US.
Intersport France names new comms chief
Ex-Go Sport Brand Director joins a retailer that absorbed its former employer and now targets €5.5bn revenue by 2030
Amer Sports earns China Top Employer again
The multi-brand group secured the Top Employers Institute certification for a second straight year, signaling a maturing HR strategy in a market that rivals are fighting to win.
New AI index tracks sporting goods brand visibility
Parcel Perform’s AI Visibility Index tracks how AI shopping assistants rank and recommend sportswear and sporting goods brands when consumers ask what, how and where to buy.
SPG adopts cloud solution to upgrade product operations
The licensed apparel company is replacing its legacy system to accelerate development cycles and support growth across brands including Browning and Carhartt.
Wearable AI ECG: fitness tracker and clinical health monitor
A new collaboration positions AI-driven cardiac analysis as the intelligence layer for wearable sensors, moving fitness tech into clinical diagnostics.
Women redefine performance beyond function in active lifestyle industry
The definition of performance is shifting from isolated technical data to a holistic ecosystem. Influenced by a strong female perspective in design and strategy, the industry is moving toward a balance of high-functionality, circularity, and sensory comfort. From the “skin-first” innovations in bodywear to the systemic challenges of textile-to-textile recycling, discover how PERFORMANCE DAYS is redefining what it means for a material to be truly “future-proof.”
Clean200 2026: Nike, Adidas and Puma ranked
Five sporting goods firms feature in the global ranking of largest companies by sustainable revenue, with Nike at rank 57.
Volleyball finally gets its own female apparel brand
Corts, a female-founded LA label, enters a sport with 800,000 young US players and no dedicated apparel incumbent.
Lidl’s Crivit sportswear signs Steffi Graf as ambassador
The tennis legend will front an international campaign for the discount retailer’s activewear line across 30+ countries.
New Balance bets on Made in USA in a tariff-torn era
The Boston brand’s latest domestic drop arrives as tariffs reshape sourcing debates across the US footwear industry.
Barça wants to sell its self-produced kits – but how?
300,000 jerseys gathering dust. The club needs its sponsor’s green light—but will Nike say yes?
Amer Sports earns China Top Employer again
The multi-brand group secured the Top Employers Institute certification for a second straight year, signaling a maturing HR strategy in a market that rivals are fighting to win.
CNY: Western brands learn China’s emotional playbook
How Nike, Lululemon and On transformed Lunar New Year marketing by understanding Chinese consumers’ need for escape from status comparison pressure.
Chinese brands claim visibility podium at Milano Cortina
Li-Ning, Anta, Peak, and Toread collectively supplied apparel for delegations from China to Ecuador, marking their most prominent global showcase to date.
New Balance bets on Made in USA in a tariff-torn era
The Boston brand’s latest domestic drop arrives as tariffs reshape sourcing debates across the US footwear industry.
Spain to tighten borders to low-value foreign e-commerce
New measures target platforms like Shein and Temu, aligning with EU policy whilst introducing additional scrutiny.
Sportswear stocks surge then slump in tariff whiplash
Nike closes lower on the day the Supreme Court won the tariff argument. The sector’s reaction tells a bigger story about what comes next.
US ready to cut India tariffs to 18% from 50%
Agreement reduces tariffs dramatically but lacks detail on implementation. Sporting goods manufacturers face new sourcing calculus.
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