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Asics rides SportStyle boom as Running loses momentum in Q3
Record sales and profits after nine months. SportStyle booms, Running slows and margins slip. Full-year targets stand.
Article
Mizuno triples European operating profit and posts record first half
Europe delivers a profit surge. Q2 growth loses steam despite strong demand. But: The outlook remains cautious.
Case Study
Case study: How Strava sells motivation to brands
Strava sells challenges, map segments and bulk subscriptions to brands. Its IPO filing, when public, will show what that earns.
Newton Golf Q3 sales fall 47% to $1.4 million
The shaft maker cut ads and sitewide sales, lost half its online revenue, then sold new shares to stay on Nasdaq.
Bogner names Emma Aicher as brand ambassador
The double Olympic silver medalist has worn Bogner race suits for six years under the German Ski Association contract.
Yonex named official ball of the Davis Cup Final 8
The multi-year deal with governing body World Tennis starts in Bologna, where hosts Italy meet South Korea on Nov. 25.
Courtois’s Nxtplay buys into Dubai padel promoter Gallop Global
The Dubai promoter of the Emaar Dubai Premier Padel P1 plans new event formats and markets. Deal terms were not disclosed.
Asics deploys warehouse drones for inventory management
Monthly drone counts replace twice-yearly manual checks at the Byhalia site in Mississipi, freeing about 200 labor hours a month.
Frasers sends its brand partnerships chief to Hugo Boss
With Michael Murray as chair and David Epstein as CEO, Frasers now holds the top seats on both Hugo Boss boards.
Asics rides SportStyle boom as Running loses momentum in Q3
Record sales and profits after nine months. SportStyle booms, Running slows and margins slip. Full-year targets stand.
Q3 2026: Saucony closes in on Merrell at Wolverine
The running brand cut the sales gap to its larger sibling by almost half, while Sweaty Betty’s UK slide deepened.
Yue Yuen’s profit halves as brands order later
Brands are ordering later and in smaller batches, while Europe-bound revenue fell 10.6 percent.
Mizuno triples European operating profit and posts record first half
Europe delivers a profit surge. Q2 growth loses steam despite strong demand. But: The outlook remains cautious.
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Comdaily AI study, part 2: when skiers ask AI
Part two of comdaily’s SGIE exclusive: in German-language AI answers, premium-technical brands lead ski and rainwear advice.
How does AI understand your brand?
Visibility tools show where a brand appears in AI answers. Pitot Group’s new index reads what models understand before anyone asks.
What comdaily’s AI study means for sporting goods brands
SGIE exclusive: GEO specialist comdaily tested 504 German-language AI answers on running shoes, training apparel and wearables. Here are the findings.
Winter sports: the 2026 State of Play
Skier visits, participants and federation counts for the US, Europe, Japan, China and ice sports, with each method compared.
PARTNER CONTENT
How FLYTEC Is Redefining High-Performance Hardshells
Technical innovation plays a central role in developing outdoor collections. The new hardshell from FLYTEC promises not only high performance.
Case study: How Strava sells motivation to brands
Strava sells challenges, map segments and bulk subscriptions to brands. Its IPO filing, when public, will show what that earns.
The marathon’s new core runner is a woman in her 20s
Young women now lead London’s under-30 field and match men in Boston. Within a few years, they could lead whole fields.
Running winners at ISPO compete on how shoes are made
Printing to order, aerospace plate fiber and algae soles: ISPO Excellence Awards 2026 celebrate manufacturing innovation
Lululemon launches Ventscape cold-weather run vest
Lululemon presented the Ventscape Run Vest, built with PrimaLoft insulation and mesh panels, at CIIE in Shanghai
Yonex named official ball of the Davis Cup Final 8
The multi-year deal with governing body World Tennis starts in Bologna, where hosts Italy meet South Korea on Nov. 25.
Courtois’s Nxtplay buys into Dubai padel promoter Gallop Global
The Dubai promoter of the Emaar Dubai Premier Padel P1 plans new event formats and markets. Deal terms were not disclosed.
Decathlon brings recycled carbon fiber to padel
Decathlon says swapping in recycled carbon cuts the hitting face’s footprint by about 31 percent. Suggested price: €130.
Meet the challenger: a local racket on Indonesia’s courts
Noble Heist competes with global names on recall, price and community trust, selling via padel clubs.
Startups to watch: Unsung’s hockey and lacrosse trainer
The Boston startup, led by former Reebok CMO Dennis Baldwin, raised $3 million and sells only on its own site for now.
Caitlin Clark is DICK’S first partner: Our analysis
The multiyear deal makes the WNBA star the first athlete partner of DICK’S and Foot Locker, from campaigns to community work.
Retro outline, new technology: Reebok’s Question recoded
The 30th-anniversary rebuild of Allen Iverson’s 1996 basketball shoe goes on sale in the US on Nov. 10, ahead of a global launch on Nov. 16.
The insole market leader steps onto the court
The estimated market leader adds court sports to its range while its home-scan personalization earns TIME recognition.
Case study: How Strava sells motivation to brands
Strava sells challenges, map segments and bulk subscriptions to brands. Its IPO filing, when public, will show what that earns.
Startups to watch: An AI coach that clips to the barbell
The method is velocity-based training: as reps slow with fatigue, the app adjusts load, reps and rest for the next set.
Peloton ups bond to $700m to retire term loan
CEO Peter Stern and CFO Sid Thacker both named a lower cost of capital and more flexibility as goals.
Oura puts its ring on trial in obesity care
Announced Oct. 28, the 52-week UC San Diego Health study enrolls up to 260 adults on GLP-1 drugs or after bariatric surgery.
A bank and a K-pop label dress runners in Hyosung yarn
Race organizers with no sportswear business are sourcing recycled kit from the spandex maker, from yarn to finished garment.
Anta Group signs new three-year partnership with UNHCR
The renewed partnership extends the group’s domestic sport and education giving into international humanitarian aid.
The car, not the kit, is sport’s biggest carbon cost
Decathlon’s new study of nine sports finds that travel produces three times the emissions of the gear athletes buy.
Reju partners six mills on regenerated polyester
Mills in Portugal, Lithuania, Sweden and the US will develop fabrics with the Technip Energies-owned recycler for its brands.
Intelligence, analysis and advice for the global sporting goods industry.
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