Must-read

getty-images-MNHLsLongrE-unsplash

Article

French women want more women’s sport, French study finds

2026-10-08T10:56:00+01:00

Women’s sport already reaches 41 percent of French women, and 35 percent want more of it. A study by Alice Milliat Foundation and Kantar, covering France, argues that the offer, not the appetite, keeps that interest from becoming habit.

lululemon corp

News briefs

Lululemon puts product and operations under new chiefs

2026-10-08T09:04:00+01:00

Two newly created roles go to Nike and adidas veterans while searches for brand, communications and technology heads stay open

Xenom - Hyrox

Article

Hyrox founders buy into rival Xenom

2026-10-08T10:57:00+01:00

Christian Toetzke and Moritz Fürste have taken board seats and an ownership stake in Xenom, the self-styled ‘Decathlon of Fitness’, as shared investor Wndrco tightens its grip across both properties.

Stay informed. Stay ahead. Every weekday in your inbox: the SGIE Daily Digest newsletter.

The news, analysis and competitive signals that matter — curated for industry professionals.

Sign up for free

NEXT WEBINAR

2

Webinar: The German army trainer effect

2026-09-21T11:16:00+01:00By

Join SGI Europe & Hot Pot to analyze the $9.4B China active footwear market.