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Why sports brands are investing in critical infrastructure

Sports infrastructure is not only a foundation of physical activity, health equity and community, but the future of the sports industry itself.

Market Data & Analysis

Intelligence Insights & Analysis to inform your strategic planning

The top sporting goods industry performers by sales and profits in Q1 2025

Key market players are still in turnaround mode as the sporting goods industry reports its first results of 2025.

Exclusive data: How chinese consumers shop for sports footwear online

Explore key insights from the 2024–25 China Sports Footwear Ecomm Report, including platform shifts, premiumisation trends, and brand strategies from Nike, Anta and Hoka One.

Women in leadership in the sporting goods industry 2024

Women in sporting goods leadership are making gains, but progress is slow. Our 2024 report reveals where the industry stands—and what still needs to change.

Fitness company Gymshark: From online pure-play to omnichannel success

This is how Ben Francis became a billionaire with a niche brand.

View all Market Data & Analysis

The global physical inactivity crisis is real. Our duty as an industry is to inspire a healthy and active lifestyle. That’s why we’re continuing with our successful “Impact of Sports” series from last year.

>>Explore the topic

In the spotlight

Green Claims Directive – An absence of a regulation leads to uncertainty
2025-07-08T11:19:00+01:00By Claudia Klingelhöfer
An expert explains the implications for the textile industry of halting the Green Claims Directive.
Trump signs executive order extending tariff deadline to August 1
2025-07-07T06:56:00+01:00By SGI Europe Editorial Team
Here, SGI Europe’s contributors will post all the news regarding Trump’s tariffs that have an effect on the industry.
Women’s football is all the rage – here’s why (and how) brands should get on board
2025-07-02T10:56:00+01:00By Katalina Farkas
With unprecedented attendance, surging digital engagement and a fanbase that values purpose over hype, women’s football is no longer playing second fiddle. Savvy brands are seizing the moment.

Arena CEO: ’We want to support communities as a brand and find our role here’
2025-06-12T14:51:00+01:00Sponsored by Arena
Peter Graschi discusses transformation, the value of beachwear, and the connection between communities and sustainability.
Stitching the future: LTP Vietnam’s take on quality, sustainability and innovation
2025-05-13T13:06:00+01:00Sponsored by LTP Group
LTP Vietnam has upgraded its production facility with new digital tools and a focus on sustainability.
Polartec expands its Power Shield™ collection and further reduces carbon footprint
2025-03-31T11:49:00+01:00Sponsored by Polartec
Polartec pushes boundaries with plant-based, PFAS-free and recyclable textiles, proving high performance and sustainability go hand in hand.