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Market Analysis & Data
Q3 2025 Scorecard: Sporting goods winners & losers
SGIE Q3 2025 scorecard: 47 sporting goods companies tracked by sales and profits reveal uneven growth, with smaller firms outpacing larger competitors.
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Activist investors reshaped sporting goods in 2025
Record activism in 2025 forced leadership changes at Lululemon, Nike, YETI and Under Armour as sophisticated funds exploited post-pandemic valuation gaps.
Analysis: Industry stocks tumble 14% in 2025
Public sporting goods companies lost $67bn in aggregate market value in 2025 as tariff fears and operating challenges sent valuations down 14.3% on a weighted basis.
The 20 biggest sports retailers in Europe
Europe’s 20 largest sports retailers grew sales by 4 percent in 2024, with market leaders like Decathlon and JD Sports driving growth.
Q3 2025 Scorecard: Sporting goods winners & losers
SGIE Q3 2025 scorecard: 47 sporting goods companies tracked by sales and profits reveal uneven growth, with smaller firms outpacing larger competitors.
The top sporting goods industry performers by sales and profits in Q2 2025
The 43 publicly traded companies in our quarterly scorecard have experienced a significant 45 percent decline in aggregated profits.
The top sporting goods industry performers by sales and profits in Q1 2025
Key market players are still in turnaround mode as the sporting goods industry reports its first results of 2025.
Peak – A quiet champion
When the German basketball team was crowned European Champions, the logo gracing its jerseys was neither swoosh nor stripes, but a triangular shape with four letters underneath: P E A K.
Asics Analysis – A sound brand in a sound company
Asics seems almost unaffected by the current crisis. With the help of Asics documents, we analyze the company’s path to success.
Onitsuka Tiger: A masterclass in strategic growth and brand evolution
Onitsuka Tiger’s leap from heritage sports label to luxury lifestyle powerhouse shows how brand focus and DTC strategy drive global growth.
Other Industry Analysis
Sneaker & sports apparel giants lag in digital performance
New Catchpoint benchmark reveals Nike and Adidas suffer heavy losses from poor digital experience — a blind spot in the race for consumer loyalty.
How sporting goods and fitness brands can leverage sports trends to strengthen brand equity
The Global Sports Properties 2025 report highlights key momentum drivers offering brands a roadmap to remain relevant in an evolving market.
Women in leadership in the sporting goods industry 2024
Women in sporting goods leadership are making gains, but progress is slow. Our 2024 report reveals where the industry stands—and what still needs to change.
Analysis: Inventory levels in the sporting goods industry, Q1 2025
The analysis examines industry inventory levels at 29 leading sporting goods companies for the quarter ending closest to March 31.
Analysis: The latest inventory levels in the Sporting Goods Industry, Q2 2024
Our latest analysis examines industry inventory levels across 32 leading sporting goods companies for the period closest to June 30.
Analysis: The latest inventory levels in the Sporting Goods Industry, Q1 2024
Our latest analysis dives into inventory, covering levels at 29 leading sporting goods companies for the period that ended closest to March 31.
Intelligence, analysis and advice for the global sporting goods industry.
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