Partner Solutions

Reach the decision-makers shaping the global sports and active lifestyle industry.

Trusted business journalism, targeted distribution and editorially grounded B2B campaigns — connecting brands, suppliers, agencies and technology partners with a specialist senior audience.


Request the 2026 media kit →Discuss partnership options →

Read by professionals across leading brands, retailers, investors and suppliers

Audience reach

A specialist audience built around decision-making power.

SGI Europe reaches over 2 million decision-makers across the active lifestyle and sports industry: the executives, investors and policy-makers who decide how it buys, builds and grows.

2M+
Decision-makers across the EDM network
42%
C-level, GM & directors
59%
Work at brands
24/7
Coverage, three time zones

By role

C-level & directors
Managers & professionals
Consultants & analysts

By company

Brands & retailers
Distributors & suppliers
Technology providers

 

Agencies & investors
Federations & policy
Startups

What you want to achieve

Built for B2B goals that require credibility.

Start with the outcome. We build the campaign around it. 

Build authority

Become a relevant voice through thought leadership, expert content and storytelling.

Launch a product

Create impact and cut-through for a new product, directly with a special audience.

Generate demand

Engage in-market buyers through reports, webinars, gated content and lead generation.

Own a topic

Connect your brand to a priority conversation: sustainability, AI, women in sport, retail.

Why SGI Europe

Generic reach doesn’t build industry trust.

The active lifestyle industry is fragmented and relationship-driven. Since 1989, SGI Europe has been the trusted, authoritative voice executives turn to, so your message lands in an environment built on industry intelligence instead of generic media inventory.

Solutions & formats

From content to campaigns: the formats that bring your story to market.

Every campaign is shaped around your objective, audience, topic and timing.

Content & thought leadership

Native articles, sponsored insights, interviews, case studies, innovator portraits, reports.

Lead gen & engagement

Webinar campaigns, gated reports, whitepaper promotion, targeting and reporting.

Distribution & amplification

Newsletter placements, website, standalone emails, LinkedIn and social, content hubs.

Executive engagement

RRoundtables, dinners, live panels, event-linked formats — and employer branding where relevant.

Editorial themes

Connect your brand to the conversations shaping the industry.

Build campaigns around the topics where your expertise has the strongest relevance.

Looking for custom research or data, not a campaign? SGIE's market data and advisory team build bespoke reports and analysis.

Market Data & Advisory →

Proof

Trusted by industry leaders and specialist innovators.

McKinsey & Company
Strategy & M&A

Format: Webinar series & curated executive insights.

Result: 100+ top-level executives engaged across leading brands and retailers.

Gore-Tex
Sustainability

Format: Innovator portraits, standalone email, LinkedIn campaign.

Result: Awareness reinforced across senior global decision-makers.

Trustrace
Software & technology

Format: Hosted webinar.

Result: 60+ qualified leads from decision-makers.



The portfolio

Start in SGI Europe. Extend across the network.

SGI Europe is part of EDM Publications. Run your campaign here, or cross-post across our sister titles for up to 2M+ decision-makers across the full active lifestyle network.


SGI Europe
SGI Europea
Sporting goods intelligence.
Outdoor Industry Compass
Outdoor Industry Compass
The outdoor business.
Shoe Intelligence
Shoe Intelligence
Footwear, end to end.
Eyewear Intelligence
Eyewear Intelligence
The eyewear market.

How it works

A campaign shaped around your goals.

1

Discovery

We clarify your objective, audience, geography and KPIs.

2

Proposal

We recommend the right mix of content, channels and timing.

3

Creation

Our editorial and marketing teams build and distribute it.

4

Reporting

We review performance and find ways to extend the impact.

Get started

Let's build the right route into the industry.

Whether you want to build authority, launch a solution, generate leads or own a strategic conversation, we'll help you find the right audience, format and structure. Start with the media kit, or speak directly with our partnerships team.

Get started

Get in touch directly with the team.

Tell us what you're trying to reach and we'll shape the right approach or request the 2026 media kit.

Claudia Klingelhöfer

Brand,Partnerships and Creative Solutions

c.klingelhoefer@edmpublications.com

+49 (0) 89 901 758 77

Maximilian Marten

Senior Director Partnership Development

maximilian.marten@edmpublications.com

+49 (0) 172 525 77 90