- Home
- Newsletters & Briefings
- Products
- Corporate & Financial
- Retail
- Marketing
- Consumer
- People & HR
- Events
- Legal
- About Us
- AccountOut
- Search
- More from navigation items
Today's Must Read
Article
Sports moments reward brands across all screens
Nine-country study of 9,000 sports fans shows where attention concentrates and how consistent cross-screen presence drives purchase.
Article
Lululemon faces rising pressure as core market stalls
The US-based athleisure group grew revenue 5% to $11.1bn in 2025, but profits fell. Margins declined as US weakness persisted.
Analysis
Women’s football: state of play
196 million fans. €500m revenue. 75% of clubs without a kit sponsor. The white space in women’s football is larger than the industry thinks.
Lululemon faces rising pressure as core market stalls
The US-based athleisure group grew revenue 5% to $11.1bn in 2025, but profits fell. Margins declined as US weakness persisted.
Sports moments reward brands across all screens
Nine-country study of 9,000 sports fans shows where attention concentrates and how consistent cross-screen presence drives purchase.
Nielsen: 46bn minutes of women’s sports in 2025
Nielsen data shows record audiences across the WNBA, tennis, soccer and college sport as US women’s sports consumption reaches a new high.
Björn Borg seals three-year Åhléns, Inno deal
Swedish sports fashion brand targets new lifestyle categories in Sweden and Belgium, with total retail value estimated up to SEK 300m over three years.
NHL commits to multi-year Germany expansion
North American ice hockey’s top league commits to staging regular-season games in Germany for at least three consecutive years, starting Dec. 2026.
UK study maps girls’ fading sports fandom
Four in ten young UK people cannot name a sportswoman, as new research maps how girls lose fan identity through secondary school.
Europe’s sponsorship market tops €34bn in 2025
Nielsen Sports data shows all sectors grew in 2025, with sport investment up 5.9% and Spain outpacing Europe’s largest markets.
Stone Island opens Naples flagship with city film
The Italian brand pairs its first Naples store with a short film tracing 40 years of community ties to the city’s Resina vintage market.
Lululemon adds ex-Levi Strauss chief to board
The former Levi Strauss chief brings 13 years of brand turnaround experience to a board under pressure from founder Chip Wilson’s proxy campaign.
Stay informed. Stay ahead. Every weekday in your inbox: the SGIE Daily Digest newsletter.
The news, analysis and competitive signals that matter — curated for industry professionals.
Sign up for free
EVENTS RADAR
Q1 2026 Event Radar: trade shows and conferences
January through March 2026 delivers the sporting goods industry’s densest concentration of strategic gatherings – from retail tech to fabric innovation.
PARTNER CONTENT
Women redefine performance beyond function in active lifestyle industry
Influenced by a strong female perspective in design and strategy, the industry is moving toward a balance of high-functionality, circularity, and sensory comfort.
Lululemon faces rising pressure as core market stalls
The US-based athleisure group grew revenue 5% to $11.1bn in 2025, but profits fell. Margins declined as US weakness persisted.
Lululemon shares edge lower on soft 2026 guidance
Despite a Q4 beat, investors focused on below-consensus 2026 guidance and a continuing leadership vacuum at the top of the company.
Lululemon beats Q4 but 2026 outlook disappoints
Q4 revenues and earnings topped consensus, but softening North American demand and tariff costs cast a shadow over the full-year 2026 outlook.
Australian tennis player Kyrgios joins The Picklr
The tennis star is betting on pickleball’s boom with a new investment and ambassador role.
Björn Borg seals three-year Åhléns, Inno deal
Swedish sports fashion brand targets new lifestyle categories in Sweden and Belgium, with total retail value estimated up to SEK 300m over three years.
Footasylum raises credit facility to £60m
UK streetwear retailer targets Leeds, Glasgow and Merthyr Tydfil with new stores, while upgrading two flagship Manchester locations.
Changes in Spain enabling Sprinter to expand
The JD Sports-owned chain is accelerating into the space abandoned by Intersport, with 70 stores planned by 2028.
Sport 2000 posts 8.2% growth, beating the market
The international retail service organization grew at more than double the market rate, driven by outdoor and running specialization.
Stone Island opens Naples flagship with city film
The Italian brand pairs its first Naples store with a short film tracing 40 years of community ties to the city’s Resina vintage market.
Nike and Beats launch co-branded earbuds
In a first for Beats, the Apple brand shares its logo with Nike on the Powerbeats Pro 2, launching globally March 20 via Nike and Apple.
Reebok and GLDN PNT partner on padel apparel
The heritage sports brand joins the padel market through a performance collection with community-born activewear label GLDN PNT.
Adidas UEFA Champions League deal under threat
UEFA’s commercial arm has launched a formal tender for the Champions League match ball from 2027–28, with Puma and Nike among the potential challengers to Adidas.
Sports moments reward brands across all screens
Nine-country study of 9,000 sports fans shows where attention concentrates and how consistent cross-screen presence drives purchase.
Nielsen: 46bn minutes of women’s sports in 2025
Nielsen data shows record audiences across the WNBA, tennis, soccer and college sport as US women’s sports consumption reaches a new high.
UK study maps girls’ fading sports fandom
Four in ten young UK people cannot name a sportswoman, as new research maps how girls lose fan identity through secondary school.
Nike tops US YouGov’s 2026 fashion brand rankings
Nike leads US purchase consideration for apparel and footwear, but its value scores trail quality — a gap rivals are moving to close.
Lululemon adds ex-Levi Strauss chief to board
The former Levi Strauss chief brings 13 years of brand turnaround experience to a board under pressure from founder Chip Wilson’s proxy campaign.
Nike names new chief sustainability officer
Cimarron Nix, a nine-year Nike veteran with roots in sourcing and manufacturing, takes the helm after a five-month vacancy.
Dunlop Sports Americas hires retail marketing chief
Kyle Freeman joins DSA to sharpen retail strategy across Srixon, Cleveland Golf and XXIO — bringing 20-plus years from Nike Golf, Under Armour and TaylorMade.
Off-price sports retailer Sportscape hires CCO and CGO
The operator of SportPursuit and Private Sport Shop names a chief commercial officer and chief growth officer as CEO Andy Anson reshapes the leadership team
Peloton brings connected fitness to the gym
The US connected fitness brand launches its first gym-grade bike and treadmill, pairing Peloton content with Precor industrial hardware.
Roxfit raises £1.9m for AI HYROX training
Yorkshire fitness tech startup targets its 260,000-strong user base with fresh capital to deepen AI capabilities and expand gym partnerships globally.
Next-gen wearable patch PointFit wins VC backing
Hong Kong startup PointFit reads lactate through sweat in real time, as VC firm Seveno Capital backs its path from elite sport to mass market.
Sportradar posts record revenues of €1.29bn
The sports betting data group lifted profit to €100 million and authorized up to €1 billion in buybacks.
|
Fitness EconomyBusiness intelligence on the fitness economy: gyms, studios, connected platforms, tech adoption, and trends driving sporting goods demand. Explore Fitness Coverage → |
|
Sports ParticipationWhich activities are growing or declining: participation trends, sports and hybrid formats, and behavioral shifts that drive sporting goods demand. Explore Sports Participation → |
|
Women x sporting goodsFrom league revenues and athlete deals to female founders and investors — intelligence on the business of women in sports and sporting goods. Explore Women x Sports → |
Spain to tighten borders to low-value foreign e-commerce
New measures target platforms like Shein and Temu, aligning with EU policy whilst introducing additional scrutiny.
Adidas probes partner data breach
Criminals claim 815,000 rows of data stolen from an Adidas extranet via a martial arts products licensee.
Nike probed in the US for bias against white employees
Federal regulators claim diversity programs discriminated against white employees, challenging past corporate DEI practices.
Nike pays Thai workers after five years
After nearly five years of advocacy, Nike agrees to compensate 3,300 Thai factory workers who were allegedly coerced into unpaid leave during the pandemic.
Sports brands and retailers in line for tariff refunds
A court order now extends refund rights to all importers — not just those who sued. But the government is already appealing.
Challenge Family brings triathlon to Shanghai
The endurance events operator adds a Shanghai coastal race to its global calendar, targeting China’s growing appetite for premium participatory sport.
Australian tennis player Kyrgios joins The Picklr
The tennis star is betting on pickleball’s boom with a new investment and ambassador role.
Data & Advisory
SGI provides C-Level advisory & data analytics services to brands, retailers, industry suppliers
Visit AdvisoryIndustry Directory
Find advisors and suppliers to the sporting goods industry.
Visit Industry Directory
Industry Jobs
Search new jobs in the sporting goods industry.
Post an industry job.
Intelligence, analysis and advice for the global sporting goods industry.
TOPICS
Corporate and FinancialRetail and Supply
Marketing
Consumer
People and HR
Events and Trade Shows
Legal
CSR and Sustainability
Technology and AI
China
Athlete economy
MARKET ANALYSIS
Analysis and dataIndustry Scorecards
Reports
Case Studies
SERIES and SPECIALS
Winter Olympics 2026Circular Economy
Impact of Sports
Redefining CSR 2025
SUBSCRIPTIONS
Membership plansFAQs
ASK SGIE AI
For premium subscribersABOUT US
About usNewsroom and Contacts
Media solutions
- COPYRIGHT © EDM PUBLICATIONS GMBH
- Contact us
- FAQS
- Terms and Conditions
- Privacy & Cookies Policy
- Impressum
- Issues
- Topics A-Z