Must-read
Under Armour names Feng Chen Wang as creative partner
Could Feng Chen Wang partnership bring cultural credibility and Chinese heritage to Under Armour’s Rebel Daughter initiative?
Asics’ Blazeblast targets trail running entry market
Trail running was once for specialists. Asics built the Blazeblast for road runners who want the same bounce on the trails.
On’s robot-built shoe goes faster, lighter
The Cloudboom Strike 2 cuts midsole weight by 15% and adds new geometry. Six athletes have already run personal bests.
Under Armour names Feng Chen Wang as creative partner
Could Feng Chen Wang partnership bring cultural credibility and Chinese heritage to Under Armour’s Rebel Daughter initiative?
Asics’ Blazeblast targets trail running entry market
Trail running was once for specialists. Asics built the Blazeblast for road runners who want the same bounce on the trails.
Meet the challenger: Is Alo ready for an IPO?
Alo Yoga has shed its wholesale T-shirt arm. Analysts say the move sets the stage for an IPO or strategic deal.
AARMY adds yoga and Pilates as a gateway to performance
AARMY built its following on bootcamp and cycle classes. It is now adding yoga and Pilates to tap 12.9 million US participants
Incom targets 50 U.S. Polo Assn. stores in Europe
Incom, U.S. Polo Assn.’s Tuscan licensee, is targeting 50 European stores and a fifty-percent owned-retail revenue mix.
IOC announces $10,000 grant for every Olympic athlete
Not prize money, not a podium reward: the IOC will pay every Olympic competitor $10,000, starting with Milano Cortina 2026.
adidas hands $512m media account to Omnicom’s PHD
Omnicom’s PHD wins adidas’ reportedly $512m global media account from WPP as the brand scales ahead of the FIFA World Cup.
H&M MOVE sells the scent of tennis season
Court Line pairs activewear with fragrance in a launch that treats tennis season as a full sensory lifestyle concept.
Nike beats estimates but tariff refund masks underlying pressure
Nike beat Wall Street expectations in the fourth quarter, but a near-$1 billion US tariff refund flattered the headline numbers. CEO Elliott Hill says the turnaround is gaining traction.
Stay informed. Stay ahead. Every weekday in your inbox: the SGIE Daily Digest newsletter.
The news, analysis and competitive signals that matter — curated for industry professionals.
Sign up for free
|
FitnessBusiness intelligence on the fitness economy: gyms, studios, connected platforms, tech adoption, and trends driving sporting goods demand. Explore Fitness Coverage → |
|
Sports ParticipationWhich activities are growing or declining: participation trends, sports and hybrid formats, and behavioral shifts that drive sporting goods demand. Explore Sports Participation → |
Meet the ChallengersTracking challengers shifting market dynamics through product innovation, community growth, and category disruption. From A as Alo to V as Vuori. Explore Challenger Brands → |
EVENTS RADAR
Q3 2026 Event Radar: trade shows and conferences
Outdoor Retailer reimagined, three sustainability events, boats and boards: The Q3 2026 calendar points in one direction.
PARTNER CONTENT
The industry’s new benchmark for excellence: ISPO Awards 2026
With renewed ambition, the ISPO Awards step onto the world stage in 2026. Entries are now open.
Meet the challenger: Is Alo ready for an IPO?
Alo Yoga has shed its wholesale T-shirt arm. Analysts say the move sets the stage for an IPO or strategic deal.
Nike beats estimates but tariff refund masks underlying pressure
Nike beat Wall Street expectations in the fourth quarter, but a near-$1 billion US tariff refund flattered the headline numbers. CEO Elliott Hill says the turnaround is gaining traction.
Perfect Moment’s FY2026 margin turnaround
A fourth straight quarter of margin gains narrows Perfect Moment’s losses as it eyes fiscal 2027.
HSG completes majority acquisition of Golden Goose
HSG and Temasek back Golden Goose’s global expansion as the Italian luxury sneaker brand posts €734m revenue and 10% Q1 growth
Incom targets 50 U.S. Polo Assn. stores in Europe
Incom, U.S. Polo Assn.’s Tuscan licensee, is targeting 50 European stores and a fifty-percent owned-retail revenue mix.
Decathlon buys into folding bike maker Brompton
Decathlon takes a stake in Brompton, its boldest move yet into premium urban mobility and the Chinese market.
Nike had four years. USMNT jerseys sold out anyway.
Nike’s USMNT jersey shortage and Adidas selling out of Curaçao’s never-worn away kit point to the same shift: World Cup kit demand is now driven more by fan sentiment and on-pitch performance than by allocation planning, leaving even brands with four years’ lead time caught short.
Xtep opens first Saucony flagship store in Hong Kong
HK sales per sq ft already outpace the mainland as Xtep’s premium running brand opens at K11 Art Mall
Under Armour names Feng Chen Wang as creative partner
Could Feng Chen Wang partnership bring cultural credibility and Chinese heritage to Under Armour’s Rebel Daughter initiative?
Asics’ Blazeblast targets trail running entry market
Trail running was once for specialists. Asics built the Blazeblast for road runners who want the same bounce on the trails.
Incom targets 50 U.S. Polo Assn. stores in Europe
Incom, U.S. Polo Assn.’s Tuscan licensee, is targeting 50 European stores and a fifty-percent owned-retail revenue mix.
adidas hands $512m media account to Omnicom’s PHD
Omnicom’s PHD wins adidas’ reportedly $512m global media account from WPP as the brand scales ahead of the FIFA World Cup.
BYD in F1: The athleisure and merchandise opportunity
For decades, Chinese factories made the world’s sports gear and kept only the processing fees. BYD in F1 could change that.
Dressed to the Nine (iron)
South Korea buys nearly half the world’s golf fashion: a $4 billion market powered by women, status and lifestyle wear.
Rugby State of Play 2026
Rugby’s recovery is led by pre-teens and women. Brands still targeting adult club rugby are on the wrong side of the demand curve.
Swipe left, buy Local: the Douyin athleisure takeover
Grandparents with 34 million Douyin followers, a $910 billion silver economy, and a guochao generation rewriting who buys local activewear, and why.
HSG completes majority acquisition of Golden Goose
HSG and Temasek back Golden Goose’s global expansion as the Italian luxury sneaker brand posts €734m revenue and 10% Q1 growth
When legal advice becomes a self-service product
adidas’s Josef deployment shows how AI legal tools shift compliance from document production to behavioral insight.
Nike imports financial discipline from outside sport
David Denton joins from Pfizer, replacing Matthew Friend who steps down August 17 after Nike’s Q4 FY2026 earnings call.
The sneaker brand that became an AI company
Allbirds sold its brand IP to American Exchange Group for $39m, renamed itself Smartbird, and hired a former AWS executive as CEO.
Misto Holdings 2025 sustainability report
With no owned factories, Misto Holdings’ biggest ESG lever is supplier behavior, quantified in full for the first time.
WFSGI turns the World Cup into a youth participation drive
Ten brands, two panels, five principles, and one question rarely posed: what do sporting events actually leave behind for young people?
Q3 2026 Event Radar: trade shows and conferences
Outdoor Retailer reimagined, three sustainability events, boats and boards: The Q3 2026 calendar points in one direction.
UK: adidas, Uniqlo and CK ads banned for greenwashing
The UK advertising regulator banned Google ads from adidas, Uniqlo and Calvin Klein for unsubstantiated recycled material claims.
StockX spreads as it melts
StockX built its business on item-by-item authentication. Three new programs are now eroding that premise.
When legal advice becomes a self-service product
adidas’s Josef deployment shows how AI legal tools shift compliance from document production to behavioral insight.
Kalshi booms on sports
From politics to parlays: sports now drives 85% of Kalshi’s $112 billion lifetime volume.
When knowledge is free, trust is the differentiator
AI has made product expertise available to all, instantly. What it cannot replicate – trust, experience, relationships – is the new competitive advantage.
Hainan duty-free partners with Lululemon
The Hainan duty-free retailer is expanding a sports portfolio that now includes Lululemon, Salomon, Under Armour, adidas and Nike.
Nike may pocket the tariff refund. Consumers want it back.
Footwear giant raised prices by up to $10 to offset $1bn in import costs. Now the tariffs are gone — and so is its commitment to refund shoppers.
Trump tariff refunds: are you in the queue?
$127 billion enters the queue — but not all at once
US Customs race to build IEEPA tariff refund system
Around 330,000 US importers await refunds on $166bn in IEEPA tariffs as CBP builds a new processing system under court supervision.
UK: adidas, Uniqlo and CK ads banned for greenwashing
The UK advertising regulator banned Google ads from adidas, Uniqlo and Calvin Klein for unsubstantiated recycled material claims.
Gildan faces class action probes after short-seller report
Levi & Korsinsky, Kalloghlian Myers and Howard G. Smith open investigations after Gildan shares drop 18.8%
Gildan’s growth story meets an activist short seller
Activist short seller Jehoshaphat Research alleges channel stuffing, a $510m inventory overhang, and governance red flags
Spain to tighten borders to low-value foreign e-commerce
New measures target platforms like Shein and Temu, aligning with EU policy whilst introducing additional scrutiny.
Intelligence, analysis and advice for the global sporting goods industry.
TOPICS
Corporate and FinancialRetail and Supply
Marketing
Consumer
People and HR
Events and Trade Shows
Legal
CSR and Sustainability
Technology and AI
Asia-Pacific
Athlete economy
China and APAC
MARKET ANALYSIS
Analysis and dataIndustry Scorecards
Reports
Case Studies
SERIES and SPECIALS
FIFA World Cup 2026Winter Olympics 2026
Circular Economy
Impact of Sports
Redefining CSR 2025
SUBSCRIPTIONS
Membership plansFAQs
ASK SGIE AI
For premium subscribersABOUT US
About usNewsroom and Contacts
Media solutions
- COPYRIGHT © EDM PUBLICATIONS GMBH
- Contact Us
- FAQS
- Terms and Conditions
- Privacy & Cookies Policy
- Impressum
- Issues
- Topics A-Z