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Four athletes, three brand partners, one campaign — and a €14.1 billion cooperative with a lot to prove
The luxury outerwear group scores 91/100 in S&P’s global sustainability assessment — the sector’s highest for the seventh consecutive year.
A new film, a refined crocodile and a revived tagline signal that Lacoste is betting on its archive to win the next chapter.
Six stores, a localized shoe launch and a 10KM race with 10,000 applicants for 1,500 slots: Xtep is betting Malaysia’s running boom is real.
Under Armour gains verified farm-level environmental data through the U.S. Cotton Trust Protocol, starting with its Freedom collection.
Moncler, JD Sports, Adidas: Salomon’s three new executives map a brand that no longer recruits like an outdoor company.
The luxury outerwear group scores 91/100 in S&P’s global sustainability assessment — the sector’s highest for the seventh consecutive year.
Four athletes, three brand partners, one campaign — and a €14.1 billion cooperative with a lot to prove
The 2024 automotive-racket crossover returns with five colorways, as luxury co-branding in padel intensifies.
RiminiWellness returns to Rimini on May 28–31 with an expanded startup showcase and longevity programming.
A new film, a refined crocodile and a revived tagline signal that Lacoste is betting on its archive to win the next chapter.
The British army, a former champion and the global federation of padel walk into a trade show. It’s not a joke, but the set-up for the Padel Summit.
The news, analysis and competitive signals that matter — curated for industry professionals.
Sign up for freeFrom a French health insurtech to a sailing team and a Ligue 2 club, the Real Madrid forward is operating as a full-fledged investor.
Rising costs, tightening compliance and market shifts are forcing brands to rethink development. A system-based approach changes the rules of the game.
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FitnessBusiness intelligence on the fitness economy: gyms, studios, connected platforms, tech adoption, and trends driving sporting goods demand. Explore Fitness Coverage → |
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Sports ParticipationWhich activities are growing or declining: participation trends, sports and hybrid formats, and behavioral shifts that drive sporting goods demand. Explore Sports Participation → |
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Women x sporting goodsFrom league revenues and athlete deals to female founders and investors — intelligence on the business of women in sports and sporting goods. Explore Women x Sports → |
From a French health insurtech to a sailing team and a Ligue 2 club, the Real Madrid forward is operating as a full-fledged investor.
The German buying group is expanding seasonal credit lines and launching an investment loan to help affiliated retailers.
Former professional handball player and public sector strategist Christoph Moeller replaces Stefan Rosenkranz at BSI from July 1.
The performance brand outpaced the running market across regions in Q1 2026 and tripled sales in China.
Six stores, a localized shoe launch and a 10KM race with 10,000 applicants for 1,500 slots: Xtep is betting Malaysia’s running boom is real.
Four athletes, three brand partners, one campaign — and a €14.1 billion cooperative with a lot to prove
New Store at StockX removes the logistics loop that drives up costs for resellers, letting buyers own, store and relist products without handling them.
The Fujian-based group plans 10 stores by March 2027, positioning Anta in India’s premium sportswear segment as bilateral tensions ease.
Four athletes, three brand partners, one campaign — and a €14.1 billion cooperative with a lot to prove
The 2024 automotive-racket crossover returns with five colorways, as luxury co-branding in padel intensifies.
A new film, a refined crocodile and a revived tagline signal that Lacoste is betting on its archive to win the next chapter.
The DFB and Derbystar have unveiled Germany’s first standardized Futsal-Bundesliga match ball, mandatory from the 2026-27 season.
A peer-reviewed study finds no link between activewear engagement and female body confidence, contradicting a core industry marketing claim.
A new US survey finds athletic spend down 5 percent and athleisure down 8 percent, as durability overtakes performance tech as the key purchase driver.
A 7.8% surge in event participation is reshaping where sporting goods brands can build durable equity – if they look past the finish-line banner.
The 2026 EuropeActive/Deloitte report shows the sector surging past €39bn in revenue, with consolidation accelerating and the US penetration gap still wide open.
Moncler, JD Sports, Adidas: Salomon’s three new executives map a brand that no longer recruits like an outdoor company.
Philip Bowman takes the helm at KMD Brands as the outdoor group accelerates its Next Level turnaround.
Former professional handball player and public sector strategist Christoph Moeller replaces Stefan Rosenkranz at BSI from July 1.
The Italian entrepreneur who built Longoni Sport and DF Sport Specialist died April 29. His story spans mountain retail, alpinism and community.
Under Armour gains verified farm-level environmental data through the U.S. Cotton Trust Protocol, starting with its Freedom collection.
The luxury outerwear group scores 91/100 in S&P’s global sustainability assessment — the sector’s highest for the seventh consecutive year.
The acquisition brings AI-powered multi-tier mapping and risk scoring to Worldly’s 40,000-company network.
The on-demand manufacturer behind CrossFit, Netflix and MTV merchandise is building EU compliance infrastructure as DPP deadlines approach.
Ex-Juventus chairman Andrea Agnelli and captain Giorgio Chiellini launch a €100m sports IP and tech fund — with football pointedly absent.
ASICS is building a dedicated facility in Kobe for elite athlete footwear and rapid prototyping, due to open in December 2027.
The US sports retailer deploys AI agents, real-time data and generative content tools to individualize the customer journey. Powered by Adobe.
The NBA has entered formal talks with both Kalshi and Polymarket. Sources say a deal before next season is possible.
New measures target platforms like Shein and Temu, aligning with EU policy whilst introducing additional scrutiny.
Criminals claim 815,000 rows of data stolen from an Adidas extranet via a martial arts products licensee.
Federal regulators claim diversity programs discriminated against white employees, challenging past corporate DEI practices.
After nearly five years of advocacy, Nike agrees to compensate 3,300 Thai factory workers who were allegedly coerced into unpaid leave during the pandemic.
$127 billion enters the queue — but not all at once
Six stores, a localized shoe launch and a 10KM race with 10,000 applicants for 1,500 slots: Xtep is betting Malaysia’s running boom is real.
From a French health insurtech to a sailing team and a Ligue 2 club, the Real Madrid forward is operating as a full-fledged investor.
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