Must-read
Article
Oura launches ‘Wear Your Best Life’ campaign
Profitable results give Oura room to wait for better markets, and it is using the time to run more campaigns.
News briefs
Under Armour shows Rebel Daughter range in Shanghai
Martial arts, dance and good-luck symbols: Rebel Daughter, Under Armour’s collection with Feng Chen Wang, is due in Singapore later this year
Article
Salomon courts women through color
The new capsule with FP Movement is a small release aimed at a big shift: women are reshaping who buys Salomon’s sneakers.
Garmin takes its fitness model to the MARQ line
The third-generation MARQ adds an ECG app and training metrics, and ties its inReach and golf features to paid subscriptions.
LTA commits £1.6m to British university tennis and padel
Funding of £1.6 million (€1.9m) runs to 2029 and grows the partner network from 32 to 50 universities.
Oura launches ‘Wear Your Best Life’ campaign
Profitable results give Oura room to wait for better markets, and it is using the time to run more campaigns.
Policy, participation & prosperity: webinar with WFSGI
Discover the first-ever economic assessment of our industry in this free webinar in partnership with WFSGI
361 Degrees Q3 2026 retail growth slows again
Core and Kids store sales rose at a mid single-digit rate and e-commerce at a mid-to-high one, all below Q2 levels.
Under Armour shows Rebel Daughter range in Shanghai
Martial arts, dance and good-luck symbols: Rebel Daughter, Under Armour’s collection with Feng Chen Wang, is due in Singapore later this year
J.P. Morgan upgrades VF on outdoor growth
The bank now sees Altra, Timberland and The North Face driving VF, with growth that could outpace its own forecasts.
Women’s golf apparel in China: three growth drivers
For China’s women, what they buy when they buy golf apparel is not golf wear. It is old money, Ivy League style and belonging.
Intersport Austria logs record year
Winter gear, e-bikes and a 35 percent jump online lift domestic sales to €690 million after rival Hervis changed hands.
Stay informed. Stay ahead. Every weekday in your inbox: the SGIE Daily Digest newsletter.
The news, analysis and competitive signals that matter — curated for industry professionals.
Sign up for free
ROICA V550 stretch fabrics on show in Munich
Italian sportswear knitters lead the booth, from cycling grip fabrics to Merino base layers.
Textile recycling: The next challenge is scaling up
In recent years, the textile recycling industry has focused primarily on technological development.
Circular sportswear: matching construction to recovery
Designing sportswear for a circular economy includes deciding who prepares garments for recycling. LaMunt asks owners to remove zips and trims; Arc’teryx assigns disassembly to ReBIRD.
NEXT WEBINAR
Policy, participation & prosperity: webinar with WFSGI
Discover the first-ever economic assessment of our industry in this free webinar in partnership with WFSGI
PARTNER CONTENT
Closing the distance: inside LTP’s clubhouse in Saigon
LTP Group has opened a dedicated development space in Ho Chi Minh City that compresses performance apparel sampling from months to fourteen days.
Salomon courts women through color
The new capsule with FP Movement is a small release aimed at a big shift: women are reshaping who buys Salomon’s sneakers.
Altra’s Legacy Team promotes lifelong running
Four veterans aged 75 to 85, with a combined age of 321, front the footwear brand’s case for running as a lifelong habit.
Ciele Athletics designs for runners after dark
The Montreal brand adds new caps, tops and tights to a reflective capsule that debuted in autumn 2025.
London Marathon earns platinum sustainability rating
It is the first road race at the top ABW level and the fifth event overall, after Oslo, Zurich, Glasgow and Tokyo.
Premier Padel to sell data, streams to betting industry
Premier Padel has appointed iGame Media as its exclusive distributor of official betting data and live streams, covering more than 2,400 matches a year from the 2027 season – a deal the tour says will generate new revenue to reinvest in the professional game.
Head relaunches iPrestige and Prestige MP Limited
Both racquets launched globally Oct. 1: they draw on 2001, upgraded for both the nostalgic and the new players.
JOOLA POWER FX: player demand meets foam construction
The American-owned brand says foam reached market only once the material could deliver feel as well as power.
Joma named official shoe of Spanish Padel Federation
The Spanish sportswear brand is now the federation’s official shoe. Neither party has disclosed how long the deal runs.
Solestar launches carbon-core football insole
Priced at €99, the insole fits boots from several makers. RB Leipzig captain David Raum is Solestar’s first football ambassador.
German DFB: Nike locks out Marc O’Polo too, not only adidas
Nike’s DFB kit deal, worth over €100m a year through 2034, also ends Marc O’Polo’s off-field clothing role from 2027.
Apollo Sports Capital wants in to the NFL
Two senior Apollo Sports Capital executives have publicly declared the firm’s interest in the NFL, although the league’s list of approved private-equity firms has ever only shrunk.
Under Armour, SYZMIK sign flag football headgear deal
SYZMIK will manufacture the soft-shell headgear; Under Armour handles global distribution to consumers and wholesale accounts.
Garmin takes its fitness model to the MARQ line
The third-generation MARQ adds an ECG app and training metrics, and ties its inReach and golf features to paid subscriptions.
Oura launches ‘Wear Your Best Life’ campaign
Profitable results give Oura room to wait for better markets, and it is using the time to run more campaigns.
Ilia Topuria takes Montirex from the gym to the office
A household name in Spain, the MMA champion fronts a capsule for work and training. Behind it sits a £129.3 million UK brand.
Hyrox moves into gym apps through ABC Fitness deal
Hyrox has struck a partnership with gym software giant ABC Fitness to embed its official Hyrox365 programming directly into gym-branded apps, removing the need for a separate Hyrox download and giving affiliated operators a new tool to differentiate their offer.
FESI sets priorities for EU physical HEPA review
A decade after the 2013 framework, FESI says too few Europeans move enough and many national commitments never left paper.
Textile recycling: The next challenge is scaling up
In recent years, the textile recycling industry has focused primarily on technological development.
Circular sportswear: matching construction to recovery
Designing sportswear for a circular economy includes deciding who prepares garments for recycling. LaMunt asks owners to remove zips and trims; Arc’teryx assigns disassembly to ReBIRD.
Decathlon presents 10 Innovation Awards nominees
A shoe sensor measures cushioning wear, while a basketball concept allows its cover to be replaced without discarding the core.
Intelligence, analysis and advice for the global sporting goods industry.
TOPICS
Corporate and FinancialRetail and Supply
Marketing
Consumer
People and HR
Events and Trade Shows
Legal
CSR and Sustainability
Technology and AI
Asia-Pacific
Athlete economy
China and APAC
MARKET ANALYSIS
Analysis and dataIndustry Scorecards
Reports
Case Studies
SERIES and SPECIALS
FIFA World Cup 2026Winter Olympics 2026
Circular Economy
Impact of Sports
Redefining CSR 2025
SUBSCRIPTIONS
Membership plansFAQs
ASK SGIE AI
For premium subscribersABOUT US
About usNewsroom and Contacts
Media solutions
- COPYRIGHT © EDM PUBLICATIONS GMBH
- Contact Us
- FAQS
- Terms and Conditions
- Privacy & Cookies Policy
- Impressum
- Issues
- Topics A-Z