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Must-read
Article
Intersport 2026 global brand campaign revealed
Four athletes, three brand partners, one campaign — and a €14.1 billion cooperative with a lot to prove
Article
Moncler tops Dow Jones apparel sustainability index
The luxury outerwear group scores 91/100 in S&P’s global sustainability assessment — the sector’s highest for the seventh consecutive year.
Article
Lacoste launches identity refresh and brand campaign
A new film, a refined crocodile and a revived tagline signal that Lacoste is betting on its archive to win the next chapter.
Xtep plants six flags in Malaysia
Six stores, a localized shoe launch and a 10KM race with 10,000 applicants for 1,500 slots: Xtep is betting Malaysia’s running boom is real.
Under Armour anchors sustainability in sourcing
Under Armour gains verified farm-level environmental data through the U.S. Cotton Trust Protocol, starting with its Freedom collection.
Salomon’s talent strategy looks beyond outdoor
Moncler, JD Sports, Adidas: Salomon’s three new executives map a brand that no longer recruits like an outdoor company.
Moncler tops Dow Jones apparel sustainability index
The luxury outerwear group scores 91/100 in S&P’s global sustainability assessment — the sector’s highest for the seventh consecutive year.
Intersport 2026 global brand campaign revealed
Four athletes, three brand partners, one campaign — and a €14.1 billion cooperative with a lot to prove
Lamborghini and Babolat bring five new looks to padel
The 2024 automotive-racket crossover returns with five colorways, as luxury co-branding in padel intensifies.
RiminiWellness turns 20 with longevity at the centre
RiminiWellness returns to Rimini on May 28–31 with an expanded startup showcase and longevity programming.
Lacoste launches identity refresh and brand campaign
A new film, a refined crocodile and a revived tagline signal that Lacoste is betting on its archive to win the next chapter.
Everything padel has become is coming to Barcelona in May 2026
The British army, a former champion and the global federation of padel walk into a trade show. It’s not a joke, but the set-up for the Padel Summit.
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ATHLETE SPOTLIGHT
Kylian Mbappé: footballer, investor
From a French health insurtech to a sailing team and a Ligue 2 club, the Real Madrid forward is operating as a full-fledged investor.
PARTNER CONTENT
How FLYTEC helps brands scale innovation without increasing complexity
Rising costs, tightening compliance and market shifts are forcing brands to rethink development. A system-based approach changes the rules of the game.
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FitnessBusiness intelligence on the fitness economy: gyms, studios, connected platforms, tech adoption, and trends driving sporting goods demand. Explore Fitness Coverage → |
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Sports ParticipationWhich activities are growing or declining: participation trends, sports and hybrid formats, and behavioral shifts that drive sporting goods demand. Explore Sports Participation → |
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Women x sporting goodsFrom league revenues and athlete deals to female founders and investors — intelligence on the business of women in sports and sporting goods. Explore Women x Sports → |
Kylian Mbappé: footballer, investor
From a French health insurtech to a sailing team and a Ligue 2 club, the Real Madrid forward is operating as a full-fledged investor.
ANWR GROUP extends credit to affiliated retailers
The German buying group is expanding seasonal credit lines and launching an investment loan to help affiliated retailers.
German sporting goods body BSI names new head
Former professional handball player and public sector strategist Christoph Moeller replaces Stefan Rosenkranz at BSI from July 1.
Brooks posts 23% Q1 global growth
The performance brand outpaced the running market across regions in Q1 2026 and tripled sales in China.
Xtep plants six flags in Malaysia
Six stores, a localized shoe launch and a 10KM race with 10,000 applicants for 1,500 slots: Xtep is betting Malaysia’s running boom is real.
Intersport 2026 global brand campaign revealed
Four athletes, three brand partners, one campaign — and a €14.1 billion cooperative with a lot to prove
StockX launches possessionless trading
New Store at StockX removes the logistics loop that drives up costs for resellers, letting buyers own, store and relist products without handling them.
Geopolitics opens India’s door to Anta
The Fujian-based group plans 10 stores by March 2027, positioning Anta in India’s premium sportswear segment as bilateral tensions ease.
Intersport 2026 global brand campaign revealed
Four athletes, three brand partners, one campaign — and a €14.1 billion cooperative with a lot to prove
Lamborghini and Babolat bring five new looks to padel
The 2024 automotive-racket crossover returns with five colorways, as luxury co-branding in padel intensifies.
Lacoste launches identity refresh and brand campaign
A new film, a refined crocodile and a revived tagline signal that Lacoste is betting on its archive to win the next chapter.
Derbystar named official ball of Futsal-Bundesliga
The DFB and Derbystar have unveiled Germany’s first standardized Futsal-Bundesliga match ball, mandatory from the 2026-27 season.
Activewear sells confidence. The data disagrees.
A peer-reviewed study finds no link between activewear engagement and female body confidence, contradicting a core industry marketing claim.
Athletic footwear loses ground in US survey
A new US survey finds athletic spend down 5 percent and athleisure down 8 percent, as durability overtakes performance tech as the key purchase driver.
Beyond the logo: what brands gain from mass participation sports
A 7.8% surge in event participation is reshaping where sporting goods brands can build durable equity – if they look past the finish-line banner.
Report: Europe’s fitness market breaks records in 2025
The 2026 EuropeActive/Deloitte report shows the sector surging past €39bn in revenue, with consolidation accelerating and the US penetration gap still wide open.
Salomon’s talent strategy looks beyond outdoor
Moncler, JD Sports, Adidas: Salomon’s three new executives map a brand that no longer recruits like an outdoor company.
KMD Brands appoints new Chairman in governance reset
Philip Bowman takes the helm at KMD Brands as the outdoor group accelerates its Next Level turnaround.
German sporting goods body BSI names new head
Former professional handball player and public sector strategist Christoph Moeller replaces Stefan Rosenkranz at BSI from July 1.
DF Sport Specialist founder Longoni dies at 83
The Italian entrepreneur who built Longoni Sport and DF Sport Specialist died April 29. His story spans mountain retail, alpinism and community.
Under Armour anchors sustainability in sourcing
Under Armour gains verified farm-level environmental data through the U.S. Cotton Trust Protocol, starting with its Freedom collection.
Moncler tops Dow Jones apparel sustainability index
The luxury outerwear group scores 91/100 in S&P’s global sustainability assessment — the sector’s highest for the seventh consecutive year.
Worldly adds deep-tier visibility with Bendi buy
The acquisition brings AI-powered multi-tier mapping and risk scoring to Worldly’s 40,000-company network.
On-demand merchandise giant FYUL adopts TrusTrace
The on-demand manufacturer behind CrossFit, Netflix and MTV merchandise is building EU compliance infrastructure as DPP deadlines approach.
Gamma Waves – Agnelli returns to sport, but to football?
Ex-Juventus chairman Andrea Agnelli and captain Giorgio Chiellini launch a €100m sports IP and tech fund — with football pointedly absent.
ASICS builds elite lab where it all began
ASICS is building a dedicated facility in Kobe for elite athlete footwear and rapid prototyping, due to open in December 2027.
DICK’S and Adobe team up on AI customer experience
The US sports retailer deploys AI agents, real-time data and generative content tools to individualize the customer journey. Powered by Adobe.
NBA in talks with Kalshi and Polymarket
The NBA has entered formal talks with both Kalshi and Polymarket. Sources say a deal before next season is possible.
Spain to tighten borders to low-value foreign e-commerce
New measures target platforms like Shein and Temu, aligning with EU policy whilst introducing additional scrutiny.
Adidas probes partner data breach
Criminals claim 815,000 rows of data stolen from an Adidas extranet via a martial arts products licensee.
Nike probed in the US for bias against white employees
Federal regulators claim diversity programs discriminated against white employees, challenging past corporate DEI practices.
Nike pays Thai workers after five years
After nearly five years of advocacy, Nike agrees to compensate 3,300 Thai factory workers who were allegedly coerced into unpaid leave during the pandemic.
Trump tariff refunds: are you in the queue?
$127 billion enters the queue — but not all at once
Xtep plants six flags in Malaysia
Six stores, a localized shoe launch and a 10KM race with 10,000 applicants for 1,500 slots: Xtep is betting Malaysia’s running boom is real.
Kylian Mbappé: footballer, investor
From a French health insurtech to a sailing team and a Ligue 2 club, the Real Madrid forward is operating as a full-fledged investor.
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