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Macron H1: the result of 22 years of saying no
€8 million in 2004. €244.6 million in 2025. No acquisitions in 22 years. No national team kit at the 2026 World Cup.
News briefs
Mismatched sneakers are back and ready-mismatched
In 2017, wearing mismatched sneakers meant buying two pairs. In 2026, Jordan Brand built the mismatch directly into a drop — one shoe, two colorways.
Article
Footwear, not tariffs, is Columbia’s big Q2 story
Footwear grew fastest of any category in Q2: proof, Columbia says, its brand overhaul is reaching younger consumers.
The offline campaign running on Instagram and TikTok
Fila and Deichmann use the “offline-as-luxury” narrative to resonate with Gen Z in new social media campaign featuring Kayla Shyx
Macron H1: the result of 22 years of saying no
€8 million in 2004. €244.6 million in 2025. No acquisitions in 22 years. No national team kit at the 2026 World Cup.
Trail-running app RacePace builds prep on race history
The update pulls a runner’s full ITRA history into prep, not just fitness data - sharper plans for those returning from a break.
EU imposes up to 67.6% tariffs on Chinese nylon yarn
Duties of 60–67.6% now hit Chinese nylon yarn, protecting 2,000 EU jobs but raising costs for textile makers.
New Balance UK factory gets a garden by a jeweller
London jewellery brand Bleue Burnham, founded by a self-taught gardener, designed the space for New Balance’s 300 UK shoemakers.
Mismatched sneakers are back and ready-mismatched
In 2017, wearing mismatched sneakers meant buying two pairs. In 2026, Jordan Brand built the mismatch directly into a drop — one shoe, two colorways.
Onalabs raises more than €9.3m to scale continuous health monitoring
FC Barcelona backed the wearable maker in 2023. The new capital adds a diabetes line and Garmin interoperability.
Puma posts smaller loss as turnaround strategy takes shape
Inventory is down 15.3 percent and free cash flow more than tripled, but PUMA does not expect a full recovery before 2027.
Canada Goose wholesale swings to profit
A wholesale rebound just did something Canada Goose hasn’t managed in two years: turn a profit in the quarter.
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Paddletek buys pickleball paddle maker PIKKL
PIKKL joins a portfolio spanning Bantam, Tempest and Honeyfoam, as Paddletek also signs three unrelated pro Johnsons.
Asian tennis athletes are no longer the backup option
Once an afterthought, Asian stars like China’s Zheng Qinwen now command top sponsorship dollars, rewriting who brands back.
The Slazenger brand revival is a 43-minute comedy film
Yes, comedy. Slazenger’s answer to decades of decline is a 43-minute film starring its 23-year-old creative director.
Kostyuk reaches Wimbledon quarterfinal in Wilson dress
Her second Wilson dress sold out in days. Now Marta Kostyuk has matched it with her first Wimbledon quarterfinal.
Macron: the brand that grew by saying ‘no’
Macron’s Chief Brand & Communications Officer Angelo Marino explains why 22 years of organic growth start with knowing when to refuse.
PARTNER CONTENT
The industry’s new benchmark for excellence: ISPO Awards 2026
With renewed ambition, the ISPO Awards step onto the world stage in 2026. Entries are now open.
Macron H1: the result of 22 years of saying no
€8 million in 2004. €244.6 million in 2025. No acquisitions in 22 years. No national team kit at the 2026 World Cup.
Onalabs raises more than €9.3m to scale continuous health monitoring
FC Barcelona backed the wearable maker in 2023. The new capital adds a diabetes line and Garmin interoperability.
Puma posts smaller loss as turnaround strategy takes shape
Inventory is down 15.3 percent and free cash flow more than tripled, but PUMA does not expect a full recovery before 2027.
Canada Goose wholesale swings to profit
A wholesale rebound just did something Canada Goose hasn’t managed in two years: turn a profit in the quarter.
On expands retail in California and Brazil
On’s simultaneous California and Brazil openings show density and market entry running in parallel.
World Cup jersey boom is real, but will it last?
adidas confirmed record sales. Route and Syndigo say fulfillment, returns and product data decide if it holds
Decathlon Germany launches Wero payment on its website
Decathlon adds the European bank-backed Wero payment option to decathlon.de, with in-store rollout in preparation
Swedish sporting goods sales jump 7.6% in Q2
Two straight quarters of growth put Swedish sports retail back on solid ground, with e-commerce up nearly 13%.
The offline campaign running on Instagram and TikTok
Fila and Deichmann use the “offline-as-luxury” narrative to resonate with Gen Z in new social media campaign featuring Kayla Shyx
Mismatched sneakers are back and ready-mismatched
In 2017, wearing mismatched sneakers meant buying two pairs. In 2026, Jordan Brand built the mismatch directly into a drop — one shoe, two colorways.
Fanatics brings some financial plumbing in house
Better known for jerseys and memorabilia, Fanatics is acquiring the exchange and clearinghouse behind its prediction markets.
Nike and Hyperice launch heated, vibrating slide
New $249 Air Zoom Hyperslide combines Nike cushioning with Hyperice heat and vibration recovery tech
China’s fake-fatigue is reaching sporting goods
From grassroots leagues to fan-fueled merch, dentsu’s new report has lessons for Western brands
Superfeet may claim a fifth of $8.4bn insoles market
New research projects the sector will grow from $4.3 billion in 2026 to $8.4 billion by 2036, with Superfeet leading the company segment.
Gravel running becomes brands’ new growth strategy
Salomon describes gravel as a gateway to new consumers, and Nike, Craft and HOKA are following it into the category.
BYD in F1: The athleisure and merchandise opportunity
For decades, Chinese factories made the world’s sports gear and kept only the processing fees. BYD in F1 could change that.
New Balance UK factory gets a garden by a jeweller
London jewellery brand Bleue Burnham, founded by a self-taught gardener, designed the space for New Balance’s 300 UK shoemakers.
Macron: the brand that grew by saying ‘no’
Macron’s Chief Brand & Communications Officer Angelo Marino explains why 22 years of organic growth start with knowing when to refuse.
TrusTrace’s cofounder Rajan on the cost of compliance
Hrishikesh Rajan, co-founder and chief growth officer at TrusTrace, in conversation with SGI Europe.
adidas names Mayer GM Central Europe
Claus-Peter Mayer succeeds Marina Mogus effective September 1; Olivier Gianina takes Southern Europe from August 1.
New Balance UK factory gets a garden by a jeweller
London jewellery brand Bleue Burnham, founded by a self-taught gardener, designed the space for New Balance’s 300 UK shoemakers.
Right to repair is law, but what’s a fair price?
The EU Right to Repair Directive is now German law; refurbished marketplace Refurbed says spare-part pricing rules are still missing.
Worldly record year: Compliance drives growth
58 new brand logos, two acquisitions, Gartner mention: legal and sourcing teams are now the ones buying, Worldly says.
British Cycling, Lloyds Bank declare war on the sofa
The free Sofa to Saddle app aims to turn sofa hours into pedal strokes, with one million new riders targeted by 2028.
Trail-running app RacePace builds prep on race history
The update pulls a runner’s full ITRA history into prep, not just fitness data - sharper plans for those returning from a break.
Fanatics brings some financial plumbing in house
Better known for jerseys and memorabilia, Fanatics is acquiring the exchange and clearinghouse behind its prediction markets.
World Cup jersey boom is real, but will it last?
adidas confirmed record sales. Route and Syndigo say fulfillment, returns and product data decide if it holds
France blocks Polymarket, spares rival Kalshi
France, Spain, Brazil and Australia are drawing different lines around Polymarket and Kalshi, exposing regulatory fragmentation.
Hainan duty-free partners with Lululemon
The Hainan duty-free retailer is expanding a sports portfolio that now includes Lululemon, Salomon, Under Armour, adidas and Nike.
Nike may pocket the tariff refund. Consumers want it back.
Footwear giant raised prices by up to $10 to offset $1bn in import costs. Now the tariffs are gone — and so is its commitment to refund shoppers.
Trump tariff refunds: are you in the queue?
$127 billion enters the queue — but not all at once
US Customs race to build IEEPA tariff refund system
Around 330,000 US importers await refunds on $166bn in IEEPA tariffs as CBP builds a new processing system under court supervision.
Whoop wins FDA closeout on blood pressure feature
The FDA dropped its 2025 enforcement action after Whoop modified its interface and the agency updated its wellness guidance.
UK: adidas, Uniqlo and CK ads banned for greenwashing
The UK advertising regulator banned Google ads from adidas, Uniqlo and Calvin Klein for unsubstantiated recycled material claims.
Gildan faces class action probes after short-seller report
Levi & Korsinsky, Kalloghlian Myers and Howard G. Smith open investigations after Gildan shares drop 18.8%
Gildan’s growth story meets an activist short seller
Activist short seller Jehoshaphat Research alleges channel stuffing, a $510m inventory overhang, and governance red flags
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