Must-read
OMORPHO, wearable resistance brand, enters Europe
The US weighted vest brand launches UK and European sales with no shop-floor partners in sight.
adidas runs out of letter ´V´ for Germany World Cup kits
High demand for Havertz, Undav and Pavlovic shirts halted online orders. Kits priced at €170 were back in stock within hours.
Lululemon apologizes for drum error at China event
The athleisure brand used a Japanese taiko drum at a Chinese cultural event, drawing more than 50 million views on Weibo before the apology came.
The World Cup is open, and so the revenue engine
Kane’s two goals in Skechers boots, Messi’s hat trick and triple-digit apparel sales: the commercial case is answering its skeptics.
adidas runs out of letter ´V´ for Germany World Cup kits
High demand for Havertz, Undav and Pavlovic shirts halted online orders. Kits priced at €170 were back in stock within hours.
Dick’s to host 100 Lids shop-in-shops by late summer
Dick’s Sporting Goods is installing dedicated Lids licensed headwear shops in more than 100 of its US stores.
Gildan faces class action probes after short-seller report
Levi & Korsinsky, Kalloghlian Myers and Howard G. Smith open investigations after Gildan shares drop 18.8%
OMORPHO, wearable resistance brand, enters Europe
The US weighted vest brand launches UK and European sales with no shop-floor partners in sight.
WEBINAR: How adidas and Decathlon Are Activating Events Differently
On 13 July, SGI Europe and WFSGI will host the 2. session of their Coffee Break Webinar Series, focusing on sports events as demand engines.
Lululemon apologizes for drum error at China event
The athleisure brand used a Japanese taiko drum at a Chinese cultural event, drawing more than 50 million views on Weibo before the apology came.
Columbia names Vernachio as SOREL President
Joe Vernachio, former CEO of Allbirds and Mountain Hardwear leader, joins SOREL effective June 22, 2026
When Messi scores, the brand machine fires
A hat-trick against Algeria also activated adidas, Dick’s and a commercial system already in place.
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Sports ParticipationWhich activities are growing or declining: participation trends, sports and hybrid formats, and behavioral shifts that drive sporting goods demand. Explore Sports Participation → |
Meet the ChallengersTracking challengers shifting market dynamics through product innovation, community growth, and category disruption. From A as Alo to V as Vuori. Explore Challenger Brands → |
Scorecard full year 2025: more revenue, less profit
73 companies. Revenue up 3.6%. Net income down 17%. The gap between the two is the story of 2025.
PARTNER CONTENT
ISPO launches Leaders Summit with €3 million investment programme
The ISPO Leaders Summit will open ISPO 2026 on 3 November in Amsterdam, convening a senior audience of C-suite executives, policymakers and industry leaders from across the global sport, outdoor and winter market.
Gildan’s growth story meets an activist short seller
Activist short seller Jehoshaphat Research alleges channel stuffing, a $510m inventory overhang, and governance red flags
No-premium Frasers bid tests Accent shareholders
Frasers priced its Accent bid at no premium. The market promptly traded the stock above it.
ASICS plants its lab in France
ASICS establishes its European Institute of Sport Science, with HumanFab as its first research partner for tennis biomechanics.
Meet the Challenger: Joma
Joma has crossed €200 million while refusing to enter lifestyle - a constraint it calls a competitive asset.
Dick’s to host 100 Lids shop-in-shops by late summer
Dick’s Sporting Goods is installing dedicated Lids licensed headwear shops in more than 100 of its US stores.
Sport 2000 turns 60. Expertise as competitive strategy
Six decades on, Sport 2000 sharpens its case for specialist sports retail with new formats and a clearer brand identity.
One in five Hervis stores to close in 2026
Austria’s Hervis is closing 17 stores and has sold all 43 international locations — six months after new owners took over.
India’s Reebok revival: 210 stores and counting
Reebok’s India sales have roughly doubled in three years, and the franchise model behind it is a template others are watching
adidas runs out of letter ´V´ for Germany World Cup kits
High demand for Havertz, Undav and Pavlovic shirts halted online orders. Kits priced at €170 were back in stock within hours.
OMORPHO, wearable resistance brand, enters Europe
The US weighted vest brand launches UK and European sales with no shop-floor partners in sight.
Lululemon apologizes for drum error at China event
The athleisure brand used a Japanese taiko drum at a Chinese cultural event, drawing more than 50 million views on Weibo before the apology came.
Meet the Challenger: Joma
Joma has crossed €200 million while refusing to enter lifestyle - a constraint it calls a competitive asset.
Dressed to the Nine (iron)
South Korea buys nearly half the world’s golf fashion: a $4 billion market powered by women, status and lifestyle wear.
Rugby State of Play 2026
Rugby’s recovery is led by pre-teens and women. Brands still targeting adult club rugby are on the wrong side of the demand curve.
Swipe left, buy Local: the Douyin athleisure takeover
Grandparents with 34 million Douyin followers, a $910 billion silver economy, and a guochao generation rewriting who buys local activewear, and why.
Record numbers. New players. The soccer boom in the US is already here.
SFIA data shows U.S. soccer at peak participation, driven by Hispanic growth, female re-engagement, and millennials.
Columbia names Vernachio as SOREL President
Joe Vernachio, former CEO of Allbirds and Mountain Hardwear leader, joins SOREL effective June 22, 2026
Decathlon seeds ownership across the workforce
Decathlon Seed offers €2,000 in free shares to eligible staff worldwide, with a three-year vesting period.
Tersus CEO Whitcomb: resale runs on economics, not mandates
Peter Whitcomb on why brands now come to Tersus with their CFO, not their sustainability tea
Footasylum CFO Nick Scott steps down
The UK sportswear retailer says Scott leaves “to pursue new ambitions”; the search for a permanent successor is underway
Salomon’s growth paradox: bigger and greener?
In its 2025 Impact Report, Salomon discloses a 31% revenue surge and a 16% carbon increase in the same year. Its own targets say that’s not good enough.
Tersus CEO Whitcomb: resale runs on economics, not mandates
Peter Whitcomb on why brands now come to Tersus with their CFO, not their sustainability tea
Lululemon backs a renewable energy fund for China
Lululemon commits capital to wind and solar in China, targeting full renewable coverage across its supplier network by 2030.
Decathlon adds cash refund to festival tent return scheme
The cash-back addition tests whether financial incentives can shift festival disposal behavior at scale.
Agassi’s venture signs Jannik Sinner’s coach
The coach of Agassi, Sinner and Halep will support Agassi Intelligence, the AI coaching platform ASE is developing with IBM.
What Taiwan’s fitness diplomacy tells the industry
Taiwan is using the health and fitness economy as a channel for economic diplomacy, and the sporting goods industry should take note.
Oura: small ring, large ambitions
Ring 5 launch: the biggest media push in Oura’s history is also its most strategic.
WTA names Accenture technology partner
Multi-year deal covers digital platform development, AI integration, audience growth and live event experience — starting with the WTA Player Zone.
Hainan duty-free partners with Lululemon
The Hainan duty-free retailer is expanding a sports portfolio that now includes Lululemon, Salomon, Under Armour, adidas and Nike.
Nike may pocket the tariff refund. Consumers want it back.
Footwear giant raised prices by up to $10 to offset $1bn in import costs. Now the tariffs are gone — and so is its commitment to refund shoppers.
Trump tariff refunds: are you in the queue?
$127 billion enters the queue — but not all at once
US Customs race to build IEEPA tariff refund system
Around 330,000 US importers await refunds on $166bn in IEEPA tariffs as CBP builds a new processing system under court supervision.
Gildan faces class action probes after short-seller report
Levi & Korsinsky, Kalloghlian Myers and Howard G. Smith open investigations after Gildan shares drop 18.8%
Gildan’s growth story meets an activist short seller
Activist short seller Jehoshaphat Research alleges channel stuffing, a $510m inventory overhang, and governance red flags
Spain to tighten borders to low-value foreign e-commerce
New measures target platforms like Shein and Temu, aligning with EU policy whilst introducing additional scrutiny.
Adidas probes partner data breach
Criminals claim 815,000 rows of data stolen from an Adidas extranet via a martial arts products licensee.
Intelligence, analysis and advice for the global sporting goods industry.
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