Must-read
On earns Gold Lion at Cannes 2026 for Shape of Dreams
On wins Gold and two Silver Lions at Cannes 2026 for Shape of Dreams, Spike Jonze’s Film Craft campaign with Zendaya.
Q3 2026 Event Radar: trade shows and conferences
Outdoor Retailer reimagined, three sustainability events, boats and boards: The Q3 2026 calendar points in one direction.
The shirt sewn overnight that became history
Le Coq Sportif and the Maradona estate launch a capsule on the 40th anniversary of the most famous shirt in football.
Acushnet plants a European flag in France
Acushnet inaugurates its Montataire complex, bringing Titleist and FootJoy under one European roof for the first time.
The HYROX premium is paying off for PUMA
From Stockholm podiums to Shanghai training hubs, PUMA’s HYROX strategy is compounding — Anta’s China network now in play.
Q3 2026 Event Radar: trade shows and conferences
Outdoor Retailer reimagined, three sustainability events, boats and boards: The Q3 2026 calendar points in one direction.
Kalshi booms on sports
From politics to parlays: sports now drives 85% of Kalshi’s $112 billion lifetime volume.
How Salomon outsources trend intelligence in China
Road to the Future is Salomon’s annual mechanism for crowd-sourced design input and community acquisition in Shanghai.
Quiksilver rides the reggae wave with Bob Marley collection
Surf brand Quiksilver launches a limited collection honoring Bob Marley’s Jamaican roots and musical legacy.
The shirt sewn overnight that became history
Le Coq Sportif and the Maradona estate launch a capsule on the 40th anniversary of the most famous shirt in football.
On earns Gold Lion at Cannes 2026 for Shape of Dreams
On wins Gold and two Silver Lions at Cannes 2026 for Shape of Dreams, Spike Jonze’s Film Craft campaign with Zendaya.
UK: adidas, Uniqlo and CK ads banned for greenwashing
The UK advertising regulator banned Google ads from adidas, Uniqlo and Calvin Klein for unsubstantiated recycled material claims.
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NEXT WEBINAR
WEBINAR: How adidas and Decathlon Are Activating Events Differently
On 13 July, SGI Europe and WFSGI will host the 2. session of their Coffee Break Webinar Series, focusing on sports events as demand engines.
PARTNER CONTENT
ISPO launches Leaders Summit with €3 million investment programme
The ISPO Leaders Summit will open ISPO 2026 on 3 November in Amsterdam, convening a senior audience of C-suite executives, policymakers and industry leaders from across the global sport, outdoor and winter market.
Acushnet plants a European flag in France
Acushnet inaugurates its Montataire complex, bringing Titleist and FootJoy under one European roof for the first time.
Kalshi booms on sports
From politics to parlays: sports now drives 85% of Kalshi’s $112 billion lifetime volume.
Accent Group rejects Frasers’ takeover bid
Accent Group’s board unanimously rejects Frasers’ offer of A$0.65 per share, calling it materially inadequate.
Sprinter to complete an eight-year-old merger
A Canary Islands holdover from Sport Zone’s pre-JD Sports era is set to be folded into Sprinter.
Decathlon turns Herblay store into a sports playground
The retailer has added 2,000 sqm. to its Herblay store and turned the space into hands-on sport zones for families.
Decathlon to open 2,000-sqm flagship at KL’s 118 Mall
The store will occupy level 2 of the mall inside the Merdeka 118 Precinct, with an opening scheduled for August 2026.
Sprinter to complete an eight-year-old merger
A Canary Islands holdover from Sport Zone’s pre-JD Sports era is set to be folded into Sprinter.
El Corte Inglés appoints new CEO
Eight months after dismissing Bottazzini, Spain’s department store giant names COO Javier Catena as chief executive.
The HYROX premium is paying off for PUMA
From Stockholm podiums to Shanghai training hubs, PUMA’s HYROX strategy is compounding — Anta’s China network now in play.
How Salomon outsources trend intelligence in China
Road to the Future is Salomon’s annual mechanism for crowd-sourced design input and community acquisition in Shanghai.
Quiksilver rides the reggae wave with Bob Marley collection
Surf brand Quiksilver launches a limited collection honoring Bob Marley’s Jamaican roots and musical legacy.
The shirt sewn overnight that became history
Le Coq Sportif and the Maradona estate launch a capsule on the 40th anniversary of the most famous shirt in football.
Dressed to the Nine (iron)
South Korea buys nearly half the world’s golf fashion: a $4 billion market powered by women, status and lifestyle wear.
Rugby State of Play 2026
Rugby’s recovery is led by pre-teens and women. Brands still targeting adult club rugby are on the wrong side of the demand curve.
Swipe left, buy Local: the Douyin athleisure takeover
Grandparents with 34 million Douyin followers, a $910 billion silver economy, and a guochao generation rewriting who buys local activewear, and why.
Record numbers. New players. The soccer boom in the US is already here.
SFIA data shows U.S. soccer at peak participation, driven by Hispanic growth, female re-engagement, and millennials.
Nike imports financial discipline from outside sport
David Denton joins from Pfizer, replacing Matthew Friend who steps down August 17 after Nike’s Q4 FY2026 earnings call.
The sneaker brand that became an AI company
Allbirds sold its brand IP to American Exchange Group for $39m, renamed itself Smartbird, and hired a former AWS executive as CEO.
Nike board member John Rogers moves to advisory role
John Rogers Jr. will not stand for re-election at the September 2026 annual meeting after eight years on Nike’s board.
Columbia names Vernachio as SOREL President
Joe Vernachio, former CEO of Allbirds and Mountain Hardwear leader, joins SOREL effective June 22, 2026
Q3 2026 Event Radar: trade shows and conferences
Outdoor Retailer reimagined, three sustainability events, boats and boards: The Q3 2026 calendar points in one direction.
UK: adidas, Uniqlo and CK ads banned for greenwashing
The UK advertising regulator banned Google ads from adidas, Uniqlo and Calvin Klein for unsubstantiated recycled material claims.
Worldly named in Gartner sustainable procurement guide
Supply chain platform Worldly enters the Gartner market guide as EU rules push brands toward facility-level data.
France’s fast-fashion law isn’t about fast fashion
France shields Decathlon and Intersport while fining Shein, leaving the recycling system it was meant to fix no closer to solved.
Kalshi booms on sports
From politics to parlays: sports now drives 85% of Kalshi’s $112 billion lifetime volume.
When knowledge is free, trust is the differentiator
AI has made product expertise available to all, instantly. What it cannot replicate – trust, experience, relationships – is the new competitive advantage.
Agassi’s venture signs Jannik Sinner’s coach
The coach of Agassi, Sinner and Halep will support Agassi Intelligence, the AI coaching platform ASE is developing with IBM.
What Taiwan’s fitness diplomacy tells the industry
Taiwan is using the health and fitness economy as a channel for economic diplomacy, and the sporting goods industry should take note.
Hainan duty-free partners with Lululemon
The Hainan duty-free retailer is expanding a sports portfolio that now includes Lululemon, Salomon, Under Armour, adidas and Nike.
Nike may pocket the tariff refund. Consumers want it back.
Footwear giant raised prices by up to $10 to offset $1bn in import costs. Now the tariffs are gone — and so is its commitment to refund shoppers.
Trump tariff refunds: are you in the queue?
$127 billion enters the queue — but not all at once
US Customs race to build IEEPA tariff refund system
Around 330,000 US importers await refunds on $166bn in IEEPA tariffs as CBP builds a new processing system under court supervision.
UK: adidas, Uniqlo and CK ads banned for greenwashing
The UK advertising regulator banned Google ads from adidas, Uniqlo and Calvin Klein for unsubstantiated recycled material claims.
Gildan faces class action probes after short-seller report
Levi & Korsinsky, Kalloghlian Myers and Howard G. Smith open investigations after Gildan shares drop 18.8%
Gildan’s growth story meets an activist short seller
Activist short seller Jehoshaphat Research alleges channel stuffing, a $510m inventory overhang, and governance red flags
Spain to tighten borders to low-value foreign e-commerce
New measures target platforms like Shein and Temu, aligning with EU policy whilst introducing additional scrutiny.
Intelligence, analysis and advice for the global sporting goods industry.
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