- Home
- Newsletters & Briefings
- Products
- Corporate & Financial
- Retail
- Marketing
- Consumer
- People & HR
- Events
- Legal
- About Us
- AccountOut
- Search
- More from navigation items
Today's Must Read
Article
Q2 2026 Event Radar: trade shows and conferences
Wellness and fitness take center stage in Q2, with FIBO, PEAK 2026 and RiminiWellness among the must-attend events of the quarter.
News briefs
H&M MOVE takes running collection global from Barcelona
H&M’s sport label staged a global event in Barcelona to unveil its spring running range, pairing a media presentation with a 5K community race.
Article
Li Ning profit beats estimates and shares rally
Revenue up 3.2% but net profit fell 2.6% in 2025. Analysts flagged a near-9% earnings beat driven by lower-than-expected selling costs.
Golf leads adult sport participation in Wales
Wales Government National survey confirms golf as Wales’s biggest adult sport, with membership up 7% and women’s participation nearly tripling in three years.
British Cycling launches BMX creator series
Eight GB BMX freestylers pair with UK content creators in a weekly free series across YouTube, TikTok and Instagram.
Swedish gym brand ICIW enters Belgium with studio deal
The Swedish gym-wear brand names Belgium a 2026 priority and signs Brussels boutique studio GOBOX as its first local fitness partner.
H&M MOVE takes running collection global from Barcelona
H&M’s sport label staged a global event in Barcelona to unveil its spring running range, pairing a media presentation with a 5K community race.
Alltricks opens first central Paris store
The French online sports retailer brings its physical format to central Paris as part of a wider omnichannel expansion.
Footasylum names Gymshark exec Hannah Mercer CEO
The Gymshark and adidas veteran takes charge at the UK streetwear retailer as it pushes into DACH, the Gulf and new UK stores.
LaLiga posts record revenue, and Europe’s football hierarchy holds firm
Spain’s top football league posted its strongest financial season on record, driven by commercial income topping €1.5 billion for a third straight year.
Inditex posts record sales and profits in FY25
The world’s largest fashion retailer grew net sales 3.2% to €39.9bn; early FY2026 trading running at 9% constant-currency growth.
Li Ning profit beats estimates and shares rally
Revenue up 3.2% but net profit fell 2.6% in 2025. Analysts flagged a near-9% earnings beat driven by lower-than-expected selling costs.
Stay informed. Stay ahead. Every weekday in your inbox: the SGIE Daily Digest newsletter.
The news, analysis and competitive signals that matter — curated for industry professionals.
Sign up for free
EVENTS RADAR
Q2 2026 Event Radar: trade shows and conferences
Wellness and fitness take center stage in Q2, with FIBO, PEAK 2026 and RiminiWellness among the must-attend events of the quarter.
PARTNER CONTENT
Women redefine performance beyond function in active lifestyle industry
Influenced by a strong female perspective in design and strategy, the industry is moving toward a balance of high-functionality, circularity, and sensory comfort.
LaLiga posts record revenue, and Europe’s football hierarchy holds firm
Spain’s top football league posted its strongest financial season on record, driven by commercial income topping €1.5 billion for a third straight year.
Inditex posts record sales and profits in FY25
The world’s largest fashion retailer grew net sales 3.2% to €39.9bn; early FY2026 trading running at 9% constant-currency growth.
Li Ning profit beats estimates and shares rally
Revenue up 3.2% but net profit fell 2.6% in 2025. Analysts flagged a near-9% earnings beat driven by lower-than-expected selling costs.
Misto Holdings posts 31.6% profit jump in 2025
The South Korean brand portfolio group formerly known as FILA Holdings lifts full-year operating profit 31.6% on China expansion.
Swedish gym brand ICIW enters Belgium with studio deal
The Swedish gym-wear brand names Belgium a 2026 priority and signs Brussels boutique studio GOBOX as its first local fitness partner.
Alltricks opens first central Paris store
The French online sports retailer brings its physical format to central Paris as part of a wider omnichannel expansion.
Inditex posts record sales and profits in FY25
The world’s largest fashion retailer grew net sales 3.2% to €39.9bn; early FY2026 trading running at 9% constant-currency growth.
A 9-year-old co-wrote Decathlon’s new campaign
Decathlon worked with London agency AMV BBDO and a 9-year-old on a new European campaign built around the emotional power of sporting firsts.
Swedish gym brand ICIW enters Belgium with studio deal
The Swedish gym-wear brand names Belgium a 2026 priority and signs Brussels boutique studio GOBOX as its first local fitness partner.
H&M MOVE takes running collection global from Barcelona
H&M’s sport label staged a global event in Barcelona to unveil its spring running range, pairing a media presentation with a 5K community race.
A 9-year-old co-wrote Decathlon’s new campaign
Decathlon worked with London agency AMV BBDO and a 9-year-old on a new European campaign built around the emotional power of sporting firsts.
Lidl, PreZero are UEFA’s first strategic partners
Schwarz Group extends UEFA deal through 2030 while adding grassroots nutrition and circular economy mandates to its sponsorship portfolio.
Sports moments reward brands across all screens
Nine-country study of 9,000 sports fans shows where attention concentrates and how consistent cross-screen presence drives purchase.
Nielsen: 46bn minutes of women’s sports in 2025
Nielsen data shows record audiences across the WNBA, tennis, soccer and college sport as US women’s sports consumption reaches a new high.
UK study maps girls’ fading sports fandom
Four in ten young UK people cannot name a sportswoman, as new research maps how girls lose fan identity through secondary school.
Nike tops US YouGov’s 2026 fashion brand rankings
Nike leads US purchase consideration for apparel and footwear, but its value scores trail quality — a gap rivals are moving to close.
Lululemon adds ex-Levi Strauss chief to board
The former Levi Strauss chief brings 13 years of brand turnaround experience to a board under pressure from founder Chip Wilson’s proxy campaign.
Nike names new chief sustainability officer
Cimarron Nix, a nine-year Nike veteran with roots in sourcing and manufacturing, takes the helm after a five-month vacancy.
Dunlop Sports Americas hires retail marketing chief
Kyle Freeman joins DSA to sharpen retail strategy across Srixon, Cleveland Golf and XXIO — bringing 20-plus years from Nike Golf, Under Armour and TaylorMade.
Off-price sports retailer Sportscape hires CCO and CGO
The operator of SportPursuit and Private Sport Shop names a chief commercial officer and chief growth officer as CEO Andy Anson reshapes the leadership team
Peloton brings connected fitness to the gym
The US connected fitness brand launches its first gym-grade bike and treadmill, pairing Peloton content with Precor industrial hardware.
Roxfit raises £1.9m for AI HYROX training
Yorkshire fitness tech startup targets its 260,000-strong user base with fresh capital to deepen AI capabilities and expand gym partnerships globally.
Next-gen wearable patch PointFit wins VC backing
Hong Kong startup PointFit reads lactate through sweat in real time, as VC firm Seveno Capital backs its path from elite sport to mass market.
Sportradar posts record revenues of €1.29bn
The sports betting data group lifted profit to €100 million and authorized up to €1 billion in buybacks.
|
Fitness EconomyBusiness intelligence on the fitness economy: gyms, studios, connected platforms, tech adoption, and trends driving sporting goods demand. Explore Fitness Coverage → |
|
Sports ParticipationWhich activities are growing or declining: participation trends, sports and hybrid formats, and behavioral shifts that drive sporting goods demand. Explore Sports Participation → |
|
Women x sporting goodsFrom league revenues and athlete deals to female founders and investors — intelligence on the business of women in sports and sporting goods. Explore Women x Sports → |
Spain to tighten borders to low-value foreign e-commerce
New measures target platforms like Shein and Temu, aligning with EU policy whilst introducing additional scrutiny.
Adidas probes partner data breach
Criminals claim 815,000 rows of data stolen from an Adidas extranet via a martial arts products licensee.
Nike probed in the US for bias against white employees
Federal regulators claim diversity programs discriminated against white employees, challenging past corporate DEI practices.
Nike pays Thai workers after five years
After nearly five years of advocacy, Nike agrees to compensate 3,300 Thai factory workers who were allegedly coerced into unpaid leave during the pandemic.
Sports brands and retailers in line for tariff refunds
A court order now extends refund rights to all importers — not just those who sued. But the government is already appealing.
Misto Holdings posts 31.6% profit jump in 2025
The South Korean brand portfolio group formerly known as FILA Holdings lifts full-year operating profit 31.6% on China expansion.
Australian tennis player Kyrgios joins The Picklr
The tennis star is betting on pickleball’s boom with a new investment and ambassador role.
Data & Advisory
SGI provides C-Level advisory & data analytics services to brands, retailers, industry suppliers
Visit AdvisoryIndustry Directory
Find advisors and suppliers to the sporting goods industry.
Visit Industry Directory
Industry Jobs
Search new jobs in the sporting goods industry.
Post an industry job.
Intelligence, analysis and advice for the global sporting goods industry.
TOPICS
Corporate and FinancialRetail and Supply
Marketing
Consumer
People and HR
Events and Trade Shows
Legal
CSR and Sustainability
Technology and AI
China
Athlete economy
MARKET ANALYSIS
Analysis and dataIndustry Scorecards
Reports
Case Studies
SERIES and SPECIALS
Winter Olympics 2026Circular Economy
Impact of Sports
Redefining CSR 2025
SUBSCRIPTIONS
Membership plansFAQs
ASK SGIE AI
For premium subscribersABOUT US
About usNewsroom and Contacts
Media solutions
- COPYRIGHT © EDM PUBLICATIONS GMBH
- Contact us
- FAQS
- Terms and Conditions
- Privacy & Cookies Policy
- Impressum
- Issues
- Topics A-Z