Nike closes lower on the day the Supreme Court won the tariff argument. The sector’s reaction tells a bigger story about what comes next.
Nike and ASICS share exclusive insights into engaging consumers through physical activity marketing and communication campaigns.
The news, analysis and competitive signals that matter — curated for industry professionals.
Sign up for free300,000 jerseys gathering dust. The club needs its sponsor’s green light—but will Nike say yes?
JD Sports MENA launches “Own The Night” Ramadan campaign for Gen Z and millennials
Nike closes lower on the day the Supreme Court won the tariff argument. The sector’s reaction tells a bigger story about what comes next.
JD Sports-owned online retailer posts double-digit growth and improved margins as European expansion continues.
A demanding comparable base and subdued European tourism could not prevent a fourth-quarter acceleration across both brands, underscoring the resilience of a two-brand model navigating volatile luxury demand.
The GPS and wearables giant beats records across all five segments, proposes a 17% dividend hike and targets $7.9bn in 2026.
New measures target platforms like Shein and Temu, aligning with EU policy whilst introducing additional scrutiny.
Ex-Go Sport Brand Director joins a retailer that absorbed its former employer and now targets €5.5bn revenue by 2030
The British activewear brand opens its first German shop floors.
The British sports retailer commits to returning cash to shareholders through a two-tranche repurchase scheme.
New York hedge fund Knighthead Capital Management consolidates club ownership through affiliate company.
The tennis legend’s racquet sports company teams up with UEFA Champions League architects TEAM Marketing to build a global pickleball championship.
Ex-Go Sport Brand Director joins a retailer that absorbed its former employer and now targets €5.5bn revenue by 2030
The multi-brand group secured the Top Employers Institute certification for a second straight year, signaling a maturing HR strategy in a market that rivals are fighting to win.
With 30 years in family entertainment, McKillips brings restructuring and membership program experience to the 100-plus venue golf entertainment operator.
Parcel Perform’s AI Visibility Index tracks how AI shopping assistants rank and recommend sportswear and sporting goods brands when consumers ask what, how and where to buy.
The licensed apparel company is replacing its legacy system to accelerate development cycles and support growth across brands including Browning and Carhartt.
A new collaboration positions AI-driven cardiac analysis as the intelligence layer for wearable sensors, moving fitness tech into clinical diagnostics.
Five sporting goods firms feature in the global ranking of largest companies by sustainable revenue, with Nike at rank 57.
Corts, a female-founded LA label, enters a sport with 800,000 young US players and no dedicated apparel incumbent.
Oregon-based challenger earns industry recognition for applying seamless knitting to natural fibers in women’s next-to-skin performance apparel
300,000 jerseys gathering dust. The club needs its sponsor’s green light—but will Nike say yes?
Raducanu reportedly set for a $3.5M annual deal with the Japanese brand, confirmation expected at Indian Wells next week.
The 2024 Wimbledon champion’s move to the California athleisure brand marks Vuori’s highest-profile WTA signing to date.
The multi-brand group secured the Top Employers Institute certification for a second straight year, signaling a maturing HR strategy in a market that rivals are fighting to win.
How Nike, Lululemon and On transformed Lunar New Year marketing by understanding Chinese consumers’ need for escape from status comparison pressure.
Li-Ning, Anta, Peak, and Toread collectively supplied apparel for delegations from China to Ecuador, marking their most prominent global showcase to date.
New measures target platforms like Shein and Temu, aligning with EU policy whilst introducing additional scrutiny.
Nike closes lower on the day the Supreme Court won the tariff argument. The sector’s reaction tells a bigger story about what comes next.
Agreement reduces tariffs dramatically but lacks detail on implementation. Sporting goods manufacturers face new sourcing calculus.
Kiel Institute research shows foreign exporters absorbed only 4% of 2025 US tariff burden, with American importers and consumers paying the rest.
SGI provides C-Level advisory & data analytics services to brands, retailers, industry suppliers
Visit AdvisoryFind advisors and suppliers to the sporting goods industry.
Search new jobs in the sporting goods industry.
Post an industry job.