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Today's Must Read
Analysis
Women’s football: state of play
196 million fans. €500m revenue. 75% of clubs without a kit sponsor. The white space in women’s football is larger than the industry thinks.
Article
Women still wait for a seat at the top: the 2026 data
Women hold 30 percent of board seats and 24 percent of executive roles in sporting goods. The numbers are improving — but barely.
Article
Federer: from champion to billionaire investor
The Swiss tennis legend’s On stake and Uniqlo deal drive a $1.1bn fortune, placing him among a handful of athletes on Forbes’ 2026 billionaires list.
Adidas, Puma slide in Kantar BrandZ Germany 2026
Germany’s two sporting goods giants are losing brand value — while a discount supermarket gains ground, one carbon shoe at a time.
Changes in Spain enabling Sprinter to expand
The JD Sports-owned chain is accelerating into the space abandoned by Intersport, with 70 stores planned by 2028.
New Balance expands resale program to include apparel
The Boston brand brings apparel into its two-year-old resale program after recirculating more than 100,000 pairs of shoes.
S&P upgrades Wolverine World Wide to B+
Two years of debt reduction and stronger brand performance earn Wolverine World Wide a credit upgrade from S&P Global Ratings.
Sport 2000 posts 8.2% growth, beating the market
The international retail service organization grew at more than double the market rate, driven by outdoor and running specialization.
Decathlon uses MediaMarkt to speed up Germany push
French sporting goods chain adds MediaMarktSaturn to its concession roster as it targets 150 German stores by end of 2027.
Women still wait for a seat at the top: the 2026 data
Women hold 30 percent of board seats and 24 percent of executive roles in sporting goods. The numbers are improving — but barely.
Wilson puts lululemon CEO candidates on notice
In an open letter to potential chief executive candidates, Chip Wilson argues that new leadership alone cannot fix lululemon’s governance problems.
Federer: from champion to billionaire investor
The Swiss tennis legend’s On stake and Uniqlo deal drive a $1.1bn fortune, placing him among a handful of athletes on Forbes’ 2026 billionaires list.
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EVENTS RADAR
Q1 2026 Event Radar: trade shows and conferences
January through March 2026 delivers the sporting goods industry’s densest concentration of strategic gatherings – from retail tech to fabric innovation.
PARTNER CONTENT
Women redefine performance beyond function in active lifestyle industry
Influenced by a strong female perspective in design and strategy, the industry is moving toward a balance of high-functionality, circularity, and sensory comfort.
S&P upgrades Wolverine World Wide to B+
Two years of debt reduction and stronger brand performance earn Wolverine World Wide a credit upgrade from S&P Global Ratings.
Wilson puts lululemon CEO candidates on notice
In an open letter to potential chief executive candidates, Chip Wilson argues that new leadership alone cannot fix lululemon’s governance problems.
CVC sports platform raises €3.7bn
KKR’s insurer Global Atlantic and Pimco anchor a €3.7bn financing round for CVC Capital’s multi-sport investment platform.
Sportl launches app with £250k pre-seed backing
London startup targets gym studios and flexibility-seeking users with a no-subscription booking model, backed by £250,000 in pre-seed funding.
Changes in Spain enabling Sprinter to expand
The JD Sports-owned chain is accelerating into the space abandoned by Intersport, with 70 stores planned by 2028.
Sport 2000 posts 8.2% growth, beating the market
The international retail service organization grew at more than double the market rate, driven by outdoor and running specialization.
Decathlon uses MediaMarkt to speed up Germany push
French sporting goods chain adds MediaMarktSaturn to its concession roster as it targets 150 German stores by end of 2027.
iWarm expands functional clothing with active temperature management
iWarm introduces a heating system that manages garment temperature through carbon nanotube technology and AI-powered controls
Adidas, Puma slide in Kantar BrandZ Germany 2026
Germany’s two sporting goods giants are losing brand value — while a discount supermarket gains ground, one carbon shoe at a time.
PSG launches second Limited creative drop
From PVC bags to hand-embroidered brooches, Paris Saint-Germain extends its fashion-meets-football creative lab with four new partners.
ASICS offers funded trail adventure to two runners
Two runners in France, Spain, UK and Germany can win a fully funded trail trip. Applications close March 19.
Puma and Ferrari launch China GP limited collection
A capsule timed to the 2026 Chinese GP channels Fire Horse imagery into Ferrari teamwear, distributing exclusively through Tmall and WeChat.
China moves – and the outdoor market follows
Record tourism and spending during the 2026 Spring Festival reveal a Chinese consumer spending more on movement – and on the gear that goes with it.
US survey maps the new brand heat race
L.E.K.’s 2026 Brand Heat Index maps where HOKA, On, Arc’teryx and Salomon are gaining on legacy leaders.
Social: female athletes’ biggest asset – and liability
Women’s sports revenue is growing faster than men’s. Female athletes generate more social engagement. But visibility carries a cost brands rarely pay for.
GB triathlon participation returns to growth
120,000 active triathletes recorded in 2025 – but the sport remains 28,000 below its pre-pandemic peak.
Nike names new chief sustainability officer
Cimarron Nix, a nine-year Nike veteran with roots in sourcing and manufacturing, takes the helm after a five-month vacancy.
Dunlop Sports Americas hires retail marketing chief
Kyle Freeman joins DSA to sharpen retail strategy across Srixon, Cleveland Golf and XXIO — bringing 20-plus years from Nike Golf, Under Armour and TaylorMade.
Off-price sports retailer Sportscape hires CCO and CGO
The operator of SportPursuit and Private Sport Shop names a chief commercial officer and chief growth officer as CEO Andy Anson reshapes the leadership team
Misto Holdings CEO handover founder to his son
Gene Yoon moves to honorary chair as his son takes over the group behind Fila, Titleist and FootJoy.
Roxfit raises £1.9m for AI HYROX training
Yorkshire fitness tech startup targets its 260,000-strong user base with fresh capital to deepen AI capabilities and expand gym partnerships globally.
Next-gen wearable patch PointFit wins VC backing
Hong Kong startup PointFit reads lactate through sweat in real time, as VC firm Seveno Capital backs its path from elite sport to mass market.
Sportradar posts record revenues of €1.29bn
The sports betting data group lifted profit to €100 million and authorized up to €1 billion in buybacks.
Dick’s app beats AI in App Store rankings
A fitness-reward feature called MOVE helped the sports retailer climb above ChatGPT and Gemini – a case study European retailers should study.
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Fitness EconomyBusiness intelligence on the fitness economy: gyms, studios, connected platforms, tech adoption, and trends driving sporting goods demand. Explore Fitness Coverage → |
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Sports ParticipationWhich activities are growing or declining: participation trends, sports and hybrid formats, and behavioral shifts that drive sporting goods demand. Explore Sports Participation → |
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Women x sporting goodsFrom league revenues and athlete deals to female founders and investors — intelligence on the business of women in sports and sporting goods. Explore Women x Sports → |
Spain to tighten borders to low-value foreign e-commerce
New measures target platforms like Shein and Temu, aligning with EU policy whilst introducing additional scrutiny.
Adidas probes partner data breach
Criminals claim 815,000 rows of data stolen from an Adidas extranet via a martial arts products licensee.
Nike probed in the US for bias against white employees
Federal regulators claim diversity programs discriminated against white employees, challenging past corporate DEI practices.
Nike pays Thai workers after five years
After nearly five years of advocacy, Nike agrees to compensate 3,300 Thai factory workers who were allegedly coerced into unpaid leave during the pandemic.
Sports brands and retailers in line for tariff refunds
A court order now extends refund rights to all importers — not just those who sued. But the government is already appealing.
Challenge Family brings triathlon to Shanghai
The endurance events operator adds a Shanghai coastal race to its global calendar, targeting China’s growing appetite for premium participatory sport.
Federer: from champion to billionaire investor
The Swiss tennis legend’s On stake and Uniqlo deal drive a $1.1bn fortune, placing him among a handful of athletes on Forbes’ 2026 billionaires list.
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