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adidas bets on new foam for plate-free trainer

The German brand targets daily performance runners with a high-stack, unplated trainer built around a new proprietary midsole foam.

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Q3 2025 Scorecard: Sporting goods winners & losers

SGIE Q3 2025 scorecard: 47 sporting goods companies tracked by sales and profits reveal uneven growth, with smaller firms outpacing larger competitors.

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Latest Headlines

IN THE SPOTLIGHT

On opens first standalone store in Seoul

2026-03-09T18:53:00+00:00By SGI Europe Editorial Team

Swiss running brand On moves beyond department stores in South Korea with a three-floor standalone in Hannam-dong, opening March 12.

C-LEVEL INTERVIEW

Soqa’s founder on closing the female football product gap

2026-03-06T14:54:00+00:00By Susa Schreiner

German start-up Soqa is building female-first football products the big brands won’t. Founder Gertje Klack explains the gap, and the strategy to close it.

Market Analysis & Data

More Analysis >>>

FINANCIAL RESULTS

GoPro posts loss but eyes comeback
2026-03-06T16:56:00+00:00By Valentina Giannella
Revenue fell 19% in 2025, but cost discipline and a proprietary AI processor signal GoPro’s bid to reverse its decline.
Helly Hansen powers Kontoor’s record year
2026-03-05T17:22:00+00:00By SGI Europe Editorial Team
The Norwegian outdoor brand contributed $475m in revenue in its first partial year under Kontoor ownership, lifting the group to record earnings.
Adidas CEO Gulden drives growth with glocalization and US push
2026-03-04T16:49:00+00:00By Uschi Horner and Claudia Klingelhöfer
Record sales, a stronger product pipeline and a “glocal” operating model suggest the brand is regaining momentum.

Financial Results

CORPORATE

Ownership group specializing in women’s football acquires new stake
2026-03-10T14:47:00+00:00By Pedro Rodríguez
The London-based ownership group Mercury13 now holds clubs in Italy, England and Spain, backed by Avenue Capital’s $1bn+ sports fund.
Ex-NFL players launch $150m sports fund
2026-03-09T17:00:00+00:00By Pedro Rodríguez
Terrence Murphy and Reggie Bush are betting on women’s sports and next-generation formats as the next frontier for institutional capital.
Wilson’s lululemon saga gets its own website
2026-03-06T17:58:00+00:00By Valentina Giannella
Lululemon’s founder launches a campaign site as his proxy battle over governance and creative direction enters its most public phase yet.

More Corporate News

EVENTS

Intertextile Shanghai Spring debuts pet fashion area
2026-03-02T16:20:00+00:00By SGI Europe Editorial Team
PGA Show hits 16-year attendance high
2026-02-04T15:11:00+00:00By SGI Europe Editorial Team
EuroShop 2026, Feb. 22–26: Event guide
2026-02-02T07:15:00+00:00By SGI Europe Editorial Team
Texworld Apparel Sourcing Paris 2026: Event guide
2026-01-26T07:27:00+00:00By SGI Europe Editorial Team

More events

RETAIL & SUPPLY

On keeps marching: another China flagship
2026-03-10T13:43:00+00:00By SGI Europe Editorial Team
Swiss performance brand opens 802sqm flagship in Shenzhen as Asia-Pacific net sales surged 96% in 2025.
On opens first standalone store in Seoul
2026-03-09T18:53:00+00:00By SGI Europe Editorial Team
Swiss running brand On moves beyond department stores in South Korea with a three-floor standalone in Hannam-dong, opening March 12.
Dick’s app beats AI in App Store rankings
2026-03-02T20:07:00+00:00By SGI Europe Editorial Team
A fitness-reward feature called MOVE helped the sports retailer climb above ChatGPT and Gemini – a case study European retailers should study.

More about Retail

CONSUMER

China moves – and the outdoor market follows
2026-03-05T19:01:00+00:00By Valentina Giannella
Record tourism and spending during the 2026 Spring Festival reveal a Chinese consumer spending more on movement – and on the gear that goes with it.
US survey maps the new brand heat race
2026-03-04T12:27:00+00:00By Valentina Giannella
L.E.K.’s 2026 Brand Heat Index maps where HOKA, On, Arc’teryx and Salomon are gaining on legacy leaders.
Social: female athletes’ biggest asset – and liability
2026-02-25T22:16:00+00:00By Katalina Farkas and Valentina Giannella
Women’s sports revenue is growing faster than men’s. Female athletes generate more social engagement. But visibility carries a cost brands rarely pay for.

Consumer and demand

C-Suite Interviews

More C-Suite Interviews >>>

PEOPLE & HR

Soqa’s founder on closing the female football product gap
2026-03-06T14:54:00+00:00By Susa Schreiner
German start-up Soqa is building female-first football products the big brands won’t. Founder Gertje Klack explains the gap, and the strategy to close it.
Nike names new chief sustainability officer
2026-03-03T12:47:00+00:00By SGI Europe Editorial Team
Cimarron Nix, a nine-year Nike veteran with roots in sourcing and manufacturing, takes the helm after a five-month vacancy.
Toni Sailer: scaling exclusivity in luxury ski wear
2026-03-02T19:00:00+00:00By Regina Henkel
The German-managed brand operates in 32 countries with hand-crafted, limited-edition ski apparel — and no plans to go mass market.

More People & Leadership News

TECHNOLOGY & AI

Next-gen wearable patch PointFit wins VC backing
2026-03-09T16:11:00+00:00By SGI Europe Editorial Team
Hong Kong startup PointFit reads lactate through sweat in real time, as VC firm Seveno Capital backs its path from elite sport to mass market.
Sportradar posts record revenues of €1.29bn
2026-03-03T19:12:00+00:00By Pedro Rodríguez
The sports betting data group lifted profit to €100 million and authorized up to €1 billion in buybacks.
Dick’s app beats AI in App Store rankings
2026-03-02T20:07:00+00:00By SGI Europe Editorial Team
A fitness-reward feature called MOVE helped the sports retailer climb above ChatGPT and Gemini – a case study European retailers should study.

More Tech & AI

SGIE EXCLUSIVE REPORTS

Report: The German Performance Running Market 2025
2025-09-30T14:49:00+01:00
Exclusive data: How Chinese consumers shop for outdoor apparel online
2025-07-29T14:48:00+01:00
Exclusive data: How chinese consumers shop for sports footwear online
2025-06-02T11:51:00+01:00
Sporting Goods Industry Dynamics
2024-11-07T20:31:00+00:00

More Exclusive Reports

SUSTAINABILITY & CSR

Golden Goose posts 15% revenue growth in FY25
2026-03-04T14:56:00+00:00By Valentina Giannella
Italian luxury sneaker brand hits €734m in annual revenue as direct-to-consumer sales accelerate and new ownership takes shape.
Nike names new chief sustainability officer
2026-03-03T12:47:00+00:00By SGI Europe Editorial Team
Cimarron Nix, a nine-year Nike veteran with roots in sourcing and manufacturing, takes the helm after a five-month vacancy.
Football’s fossil fuel problem
2026-03-03T12:02:00+00:00By Daniel Svensson, Lecturer in Sport Management, Malmö University
From Aramco sponsorships to expanding World Cups, global football’s carbon footprint now rivals that of an entire country

More about sustainability & CSR

BRAND & PRODUCT MARKETING

Nike grounds women’s streetwear in sport DNA
2026-03-10T17:54:00+00:00By SGI Europe Editorial Team
Nike’s new trio of women’s silhouettes fuses athletic DNA with streetwear aesthetics – with Noir releasing March 20.
Skechers makes its move on performance sport
2026-03-10T14:48:00+00:00By SGI Europe Editorial Team
Dutch premier league signing, cricket partnership and technical running launches show Skechers in a sustained bid for performance sport credibility.
Lidl’s carbon shoe tests limits of value sportswear
2026-03-10T13:43:00+00:00By SGI Europe Editorial Team
Carbon-plate shoe at €69.99 or less, Steffi Graf as ambassador: Lidl is repositioning Crivit — but running experts question whether the product fits the audience.

More about marketing

FOCUS CHINA

On keeps marching: another China flagship
2026-03-10T13:43:00+00:00By SGI Europe Editorial Team
China moves – and the outdoor market follows
2026-03-05T19:01:00+00:00By Valentina Giannella
Intertextile Shanghai Spring debuts pet fashion area
2026-03-02T16:20:00+00:00By SGI Europe Editorial Team

More about China

TRADE & TARIFFS

Sports brands and retailers in line for tariff refunds
2026-03-06T13:23:00+00:00By Valentina Giannella
A court order now extends refund rights to all importers — not just those who sued. But the government is already appealing.
Why trade fairs are critical infrastructure in tariff-disrupted markets
2026-03-04T11:55:00+00:00Sponsored by LTP Group
With rising trade barriers eroding planning confidence, sporting goods manufacturers are rediscovering physical fairs as essential tools for material validation. LTP Group explains why tactile interaction has become a strategic necessity for 2026.
New Balance bets on Made in USA in a tariff-torn era
2026-02-24T09:44:00+00:00By Valentina Giannella
The Boston brand’s latest domestic drop arrives as tariffs reshape sourcing debates across the US footwear industry.
Spain to tighten borders to low-value foreign e-commerce
2026-02-23T17:40:00+00:00By Pedro Rodríguez
New measures target platforms like Shein and Temu, aligning with EU policy whilst introducing additional scrutiny.

More about Tariffs and Trade

LEGAL

Spain to tighten borders to low-value foreign e-commerce
2026-02-23T17:40:00+00:00By Pedro Rodríguez
New measures target platforms like Shein and Temu, aligning with EU policy whilst introducing additional scrutiny.
Adidas probes partner data breach
2026-02-19T15:21:00+00:00By SGI Europe Editorial Team
Criminals claim 815,000 rows of data stolen from an Adidas extranet via a martial arts products licensee.
Nike probed in the US for bias against white employees
2026-02-05T14:21:00+00:00By SGI Europe Editorial Team
Federal regulators claim diversity programs discriminated against white employees, challenging past corporate DEI practices.
Nike pays Thai workers after five years
2025-12-30T13:40:00+00:00By SGI Europe Editorial Team
After nearly five years of advocacy, Nike agrees to compensate 3,300 Thai factory workers who were allegedly coerced into unpaid leave during the pandemic.