Distribution

• 

  Puma revamps US licensing model

  2025-11-12T13:54:00+00:00By SGI Europe Editorial Team

  Puma is shifting its US sock and underwear business to a new licensing model with United Legwear & Apparel Co. (ULAC), aligning operations under one global partner.

• 

  Footasylum taps Mad Agency for Germany and Austria expansion

  2025-11-12T07:25:00+00:00By SGI Europe Editorial Team

  Footasylum has appointed Cologne-based Mad Agency as its exclusive sales partner to grow distribution of its private labels in Germany and Austria as of this month.

• 

  Fanatics partners with Football Australia

  2025-11-09T19:01:00+00:00By SGI Europe Editorial Team

  Fanatics and Football Australia have signed a distribution partnership to give fans access to CommBank Matildas and Socceroos merchandise worldwide.

• 

  Puma opens logistics hub near Strasbourg

  2025-11-05T11:11:00+00:00By SGI Europe Editorial Team

  Puma has opened a 41,000-square-meter logistics hub in Vendenheim, near Strasbourg, operated by ID Logistics and designed to boost sustainable distribution.

• 

  WeSports Group to distribute Nike Strength exclusively in the Nordics

  2025-10-20T06:03:13.13+01:00By Claudia Klingelhöfer

  WeSports Group is expanding its fitness and training portfolio with Nike’s premium range of equipment and apparel.

• 

  More on Luanvi’s savior, Revolution Sport

  2025-09-15T10:18:00+01:00By SGI Europe Editorial Team

  Revolution Sport, the new entity that has saved the Luanvi brand, turns out to be an entrepreneurial branching out on the part of Víctor Huerta, according to Expansión and others. Huerta is the owner of a family-run coffee company in Spain, Cafés Durbán.

• 

  Debt-burdened Luanvi strikes licensing and distribution deal

  2025-09-11T06:01:00+01:00

  Luanvi entered into voluntary bankruptcy in July, with a debt of about €10 million. 

• 

  Salomon appoints Sport Group for South America

  2025-08-25T12:02:00+01:00By Pedro Rodríguez

  The French outdoor brand expands distribution in Paraguay, Uruguay and Bolivia while pushing ahead with 26 DTC projects this year.

• 

  Allbirds has new distribution in Eurasia

  2025-07-10T09:32:00+01:00

  Allbirds has struck deals with three new distributors, raising its worldwide total to 16.

more Distribution