All Marketing articles
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News briefsIndoor cycling app Rouvy lands Giro d’Italia deal
Czech indoor cycling platform Rouvy secures official training partner status for the Giro d’Italia and other RCS Sports events.
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News briefsHOKA becomes title sponsor of Hackney Moves festival
The running brand upgrades from footwear partner to title sponsor of London’s largest fitness weekend, deepening a three-year relationship.
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News briefsLidl’s Crivit sportswear signs Steffi Graf as ambassador
The tennis legend will front an international campaign for the discount retailer’s activewear line across 30+ countries.
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ArticleBarça wants to sell its self-produced kits – but how?
300,000 jerseys gathering dust. The club needs its sponsor’s green light—but will Nike say yes?
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ArticlePremier League reportedly seeks to boost sponsorship revenue
The league is considering centralising 60% of perimeter advertising and adding new partners to its commercial portfolio, according to Sky News.
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News briefsJoma releases football-branded padel racquet
Spanish brand modifies Hyper Pro padel racquet with Premier League club colors following kit sponsorship deal, extending football partnerships to padel.
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ArticleAlibaba unveils AI showcase at Milano Cortina 2026
The Olympic partner’s Milan installation demonstrates how AI could reshape virtual retail. First AI-generated Olympic art also unveiled.
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ArticleUA and Dick’s contribute to boom in girls’ flag football
The sportswear brand teams with Dick’s Foundation to fund equipment, coaching and expansion of the growing sport.
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News briefs‘Magic’ Ari opts for Adidas Padel
The Catalonian athlete, who held top rankings in 2023 and 2024, switches brands after seven years with Head.
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ArticleFoot Locker to dominate NBA All-Star 2026
The retailer brings exclusive sneaker launches, athlete appearances, and community programming to downtown Los Angeles Feb. 12-15.
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ArticleColumbia brews beer using bear poop
The outdoor brand partnered with a Portland brewery to create an IPA using foraged ingredients – bypassing expensive TV slots for earned media buzz.
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ArticleFormula 1 gets a corporate-banking partner
London-based Standard Chartered becomes F1’s Official Wealth Management Partner in a multi-year deal
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News briefsSpeedo launches ‘Swim Gains’ New Year campaign
The swimwear brand teams up with fitness influencers to showcase how water-based training builds strength, stamina and performance in 2026.
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News briefsOn Running signs padel’s number-one
On Running has signed Spanish padel star Arturo Coello, the world’s top-ranked player, to develop its first padel sneakers launching in summer 2027.
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ArticleDecathlon Canada makes best-selling shoe unreturnable
The retailer is turning its most popular trainer into a non-refundable purchase this month, betting that added commitment will push shoppers to actually lace up and run.
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ArticleTommy Hilfiger partners with Liverpool FC
Tommy Hilfiger announces first club football partnership with Liverpool FC
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News briefsGilbert extends World Rugby deal to 2033
Gilbert and World Rugby have extended their partnership to 2033, with Gilbert remaining the official ball supplier for all Rugby World Cups.
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News briefsLéon Marchand joins Speedo as global ambassador and innovator
Four-time Olympic gold medallist Léon Marchand has joined Speedo as global ambassador, working on product innovation and mentoring young swimmers.
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News briefsFreeride World Tour teams up with Faction Skis and Phaenom Footwear
The annual series of events for freeride skiers and snowboarders has agreed a three-year deal with the two Swiss-based brands.
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ArticleForbes Space eyes ads in orbit
Forbes Space launches a platform to take brand campaigns into orbit and opens a Turin office to connect Italy’s industry with space.
