All Product articles
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ArticleLidl’s carbon shoe tests limits of value sportswear
Carbon-plate shoe at €69.99 or less, Steffi Graf as ambassador: Lidl is repositioning Crivit — but running experts question whether the product fits the audience.
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ArticlePUMA and Chinese foam specialist Shincell target NITRO
PUMA is establishing a joint materials lab in Suzhou with Chinese foam specialist Shincell to develop the next generation of its NITRO platform.
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Articleadidas bets on new foam for plate-free trainer
The German brand targets daily performance runners with a high-stack, unplated trainer built around a new proprietary midsole foam.
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ArticleLululemon targets men’s with new tennis tech
The Canadian apparel brand unveils upgraded sweat-concealing fabric as it works to rebuild momentum in men’s and performance categories.
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ArticleCampaign spotlight: adidas’ celebrity cast for Spring 2026
Adidas Originals is tapping Hollywood cachet to reinforce the cultural standing of one of its oldest franchises.
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ArticleDecathlon bets on airbag tech to widen safety
The French retailer teams up with an AI-driven wearable airbag specialist to bring elite-level fall protection to mass-market price points.
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Articleadidas Unveils Its First Truly Hybrid Fitness Shoe
As HYROX expands into one of the fastest-growing formats in global fitness, adidas bets on purpose-built footwear to claim a share of the market.
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ArticleBarça wants to sell its self-produced kits – but how?
300,000 jerseys gathering dust. The club needs its sponsor’s green light—but will Nike say yes?
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News briefsBabolat releases line of children’s racquets with Alcaraz
Five racquets designed specifically for children aged 4–13, inspired by the world number one’s signature gear.
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News briefsKiabi launches new Ekstract sportswear line
The French retailer’s new technical sportswear line targets everyday athletes with accessible pricing across Europe.
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ArticleEU’s new Ecodesign law takes effect
The new regulation requires companies to disclose discarded items and limit waste, with large firms required to comply by February 2027.
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News briefsLululemon releases new gym apparel in North America
The athleisure giant debuts PowerLu fabric technology in a collection developed with F1 star Lewis Hamilton.
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ArticleOakley Meta makes Super Bowl debut with AI eyewear
Oakley Meta’s first Super Bowl commercial features Spike Lee, Marshawn Lynch and Olympians across multiple sports disciplines using AI-powered athletic eyewear.
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ArticleNike Mind and the neuroscience of sport
Nike’s Mind technology targets mental performance. After a century optimizing bodies, is the sporting goods industry finally ready to train brains?
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ArticleBOSS debuts recycled yarn at Australian Open
BOSS debuts NovaPoly recycled yarn at the 2026 Australian Open. Worn by Taylor Fritz & Matteo Berrettini, the biodegradable textile is now available.
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ArticleAdidas marks 25 years with UEFA Champions League
German sportswear brand unveils commemorative match ball and extends partnership through 2027, featuring campaign with football legends across generations.
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News briefsOn Running signs padel’s number-one
On Running has signed Spanish padel star Arturo Coello, the world’s top-ranked player, to develop its first padel sneakers launching in summer 2027.
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ArticleCobra Golf adds new models to 3D printed iron range
Cobra becomes the first major golf equipment manufacturer to offer a complete 3D-printed iron family, spanning players’, players’ distance and game-improvement categories.
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SponsoredBosideng launches premium Vertex collection in Europe
Chinese down specialist Bosideng debuts its premium Vertex collection in Europe, designed in collaboration with techwear designer Errolson Hugh.
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ArticleRunning shoes in 2025: more cushioned than ever
The sports shoe market swapped race-day fireworks for weekday miles. Gen Z embraced max-cushioned shoes for walking, running and commuting.
